Pas de Calais, the Japanese womenswear brand created by Yukari Suda, recently opened its first Parisian boutique located on 15 rue de Poitou in the 3rd arrondissement, with the help of the French multidisciplinary designer, Raphael Navot.
Navot, who made a name for himself by leading notable design projects – including David Lynch's Silencio in Paris and furniture design for Cappellini, among others – was tapped by Suda to imagine Pas de Calais's first Parisian flagship in Le Marais.
The designer envisaged the 75 sq m space as a manifestation of Pas de Calais' creative identity, where simple and relaxed shapes meet premium craftsmanship. He also played with the natural character of untreated fissured wood, corroded metal and powdery limestone, and opted for a furniture collection that bears abstract and artisanal appeal.
‘I received a carte blanche, which allowed me to explore the brand's identity while researching natural materials in a nearly abstracted environment,’ Navot explains. ‘The space asked for a humble touch, yet attentive and even complex at times.’ Together with architect Virginie Renaut, who directed the site, the pair challenged themselves with some seemingly impossible tasks: like the wooden patchwork floor or the sliced volcanic rock, labelled 'impossible' by many companies.
These artisanal adventures often come with many challenges, and Pas de Calais was not the only project that Raphael Navot has had to tactfully negociate in recent years. The designer famously translated film director David Lynch's many ingenious and sometimes outlandish ideas into Silencio – the cult private Parisian members' club.
‘I had to interpret his sketches, words and scenography into full scope interiors,’ he explains of the 2011 project. ‘There were many funny moments along the way as he can be eccentric at times,' he says, adding, 'He was curiously concerned about the actual manner we intended to construct the 600 sq m golden wood cladding that covers the club's walls,’ Navot remembers. ‘He insisted that we hire a bunch of gypsies,’ he pauses, ‘To be accurate three: one to play the guitar, another to sing while dipping wooden blocks in a bucket of gold, and the third to place them one by one on the walls. Up to this date I don’t know if it was a joke as he kept repeating these worksite instructions in front of a bunch of perplexed engineers!’
But all jokes aside, Navot deserves a lot of credit for his masterfully layered interiors – with or without a trio of guitar-playing gypsies in his back pocket.
Pas de Calais is known for its soft silhouettes and refined craftmanship. Navot has developed this relaxed yet elegant theme throughout the Marais store
Natural materials like untreated wood, corroded metal and powdery limestone meet a muted colour palette of creams and browns
These neutral colour tones provide an unobtrusive background for Pas de Calais' designs which are largely comprised of the same palette
Navot's previous projects include David Lynch's Paris members' club Silencio
‘I received a carte blanche, which allowed me to explore the brand's identity while researching natural materials in a nearly abstracted environment,’ Navot explains
INFORMATION
For more information, visit Pas de Calais' website
Photography: Helene Hilaire
ADDRESS
15 Rue de Poitou, Le Marais, 75003 Paris, France
-
Extreme Cashmere reimagines retail with its new Amsterdam store: ‘You want to take your shoes off and stay’Wallpaper* takes a tour of Extreme Cashmere’s new Amsterdam store, a space which reflects the label’s famed hospitality and unconventional approach to knitwear
-
Titanium watches are strong, light and enduring: here are some of the bestBrands including Bremont, Christopher Ward and Grand Seiko are exploring the possibilities of titanium watches
-
Warp Records announces its first event in over a decade at the Barbican‘A Warp Happening,' landing 14 June, is guaranteed to be an epic day out
