Italian design dynasty Missoni is the latest resident of Paris' rue Saint-Honoré with the opening of its new flagship store at number 219. Inside, the house's distinctive chevron is imaginatively integrated into parquet floors, multicoloured marble walls and slatted timber screens - the result of the brand's continued collaboration with Milan-based Spanish designer Patricia Urquiola, who was responsible for recent revamp of the Italian label's Milanese flagship.
Working to a similar scale - 300 square metres across two floors - Urquiola sought to maintain the design concept executed in the Milan store, while integrating Parisian design details. 'I have always wanted our boutiques in every city to have a different interpretation,' says creative director Angela Missoni. For the new French flagship, this is revealed in architectural details such as the soft lines of the staircase, the rounded corners of the ceilings, the lighting trellises and the 'Point de Hongrie' parquet flooring - a nod to classic French palaces and gardens.
Oak floors, textured chevron rugs, copper clothes rails and accents of rusty orange and pink create a warm ambience, while patterned poufs borrowed from the label's hugely popular home collection are complemented by Urquiola's perforated 'Tatou' lamps for fellow Italian brand Flos.
Inside, the house's distinctive chevron is imaginatively integrated into parquet floors, multicoloured marble walls and slatted timber screens - the result of the brand's continued collaboration with Milan-based Spanish designer Patricia Urquiola
Working to a similar scale - 300 square metres across two floors - Urquiola sought to maintain the design concept executed in the Milan store while integrating Parisian design details. 'I have always wanted our boutiques in every city to have a different interpretation,' says creative director Angela Missoni
Oak floors, textured chevron rugs, copper clothes rails and accents of rusty orange and pink create a warm ambience while patterned poufs borrowed from the label's hugely popular home collection are complemented by Urquiola's perforated 'Tatou' lamps for fellow Italian brand Flos
ADDRESS
Missoni
219, rue Saint-Honoré
75001 Paris
France
Tel: 33.1 44 51 96 96
-
Pharrell Williams’ latest Louis Vuitton show celebrates a ‘friendship for life’ with streetwear legend NigoLouis Vuitton men’s creative director Pharrell Williams looked towards his long friendship with BAPE founder Nigo to create a collaborative A/W 2025 menswear collection shown in Paris this evening (21 January 2025)
-
Think small, think electric, as Hyundai attempts to revolutionise the classic Indian three-wheelerHyundai’s Micro Mobility strategy, in collaboration with Indian manufacturer TVS, has revealed two conceptual takes on small electric urban transport in a bid to cut the country’s crushing pollution issue
-
‘Just beneath the surface there’s another world’: How David Lynch used hair and make-up to create his singular universeFrom Blue Velvet and Mulholland Drive to Twin Peaks, David Lynch used hair and make-up in his films as a narrative device, writes Laura Havlin
-
Filippo Grazioli to exit Missoni, succeeded by a veteran of the Italian houseIn a week of fashion musical chairs, news comes from Milan this morning that Filippo Grazioli is leaving Missoni, replaced by veteran designer Alberto Caliri
-
In fashion: the defining looks and trends of the A/W 2024 collectionsWe highlight the standout moments of the A/W 2024 season, from scrunched-up gloves and seductive leather ties to cocooning balaclavas and decadent feathers
-
Pitti Uomo 106: what we learnt from the Florence menswear fairWhile this season’s Pitti Uomo guest designers embraced Florence’s uniquely cinematic setting, at the fair itself, brands presented comprehensive offerings that crossed seasons and celebrated Italian craft
-
Colourful men’s cardigans to brighten your spring wardrobeFrom Missoni to Jil Sander, add a welcome jolt of colour to the season ahead with our edit of crafty, kaleidoscopic cardigans
-
Stripes to skatewear: Missoni and Supreme’s kaleidoscopic collaborationIn a Transatlanic alliance, the Italian and American fashion labels unite on a colourful capsule collection
-
Best carry-on luggage for luxurious departuresJet off with our stylish selection of carry-on luggage and cabin bags, guaranteed to turn heads in an airport terminal or hotel reception
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
