As if creating nine shops for Theory (two in Paris, one in London, Beijing, Shanghai, Tokyo and Osaka and another in LA) wasn’t ambitious enough, Tokyo-and-Milan-based studio Nendo has reinvented the traditional shop floor at the new Melrose boutique. Rather than emphasising product displays, the designers have focused on flow and a sense of exploration. The functional, loft-style interiors were carefully considered to control the traffic direction around the store space. As a result, the sartorial message of creative director Olivier Theyskens is clearer than ever.
ADDRESS
Theory
8428 Melrose Avenue
Los Angeles, CA 90069
USA
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Maserati unveils the Fuoriserie By Hiroshi Fujiwara MC20 Cielo modelHiroshi Fujiwara, the so-called Godfather of Streetwear, lends his talents to Maserati’s in-house bespoke division, creating a stylish take on the company’s open-topped supercar
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