Timeless men's classics are at the core of new label Salle Privée
Key the words ‘classic menswear’ into Google and you’re immediately confronted with a wall of high resolution, two-buttoned, one-hand-in-pocket sprezzatura. It’s a distinguished look that continues to endure, despite the bravura of Hood By Air.
Salle Privée is a new label committed to the classics, freshly launched online. Founded by Patrick Munsters, the creator of Scotch & Soda, the brand speaks to those who seek and respect the virtues of timeless menswear. With more than 20 years of experience in the fashion industry, Munsters has seen every trend come and go, and then come back around again. ‘My idea was to step out of what is fashionable,’ he says.
The result is a focused wardrobe underpinned by the mastery of Italian tailoring. ‘My own wardrobe is a collection of pieces that I would say are both classic and iconic; a peacoat with gold buttons, a double breasted camel wool overcoat, a trench or suede bomber in tan – these I wear over and over.’ These too are the pieces that you will find online at Salle Privée or in the brand’s Amsterdam store, all year round.
Munsters’ aim is pertinent in a crowded market. With all the new new new on offer, what we’re so often looking for is something that is identifiable, something we know that works: ‘These are the styles that in my opinion will never go out of fashion; they fit any man, of any age.’ The ambassadors for the launch are New York-based photographer Wayne Maser, art director Amilcar Gomes and the American artist Robert Kelly. They all feature in a series of short films, sharing their thoughts on their relationship to clothes. ‘We’re not looking for style icons, but for real men,’ Munsters says. ‘Men that we can all identify with. Men who can inspire and challenge themselves in a different way. These are the men who we get inspired by.’
INFORMATION
For more information, visit the Salle Privée website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
London based writer Dal Chodha is editor-in-chief of Archivist Addendum — a publishing project that explores the gap between fashion editorial and academe. He writes for various international titles and journals on fashion, art and culture and is a contributing editor at Wallpaper*. Chodha has been working in academic institutions for more than a decade and is Stage 1 Leader of the BA Fashion Communication and Promotion course at Central Saint Martins. In 2020 he published his first book SHOW NOTES, an original hybrid of journalism, poetry and provocation.
-
The 24 best photographs of 2024, shot for the pages of Wallpaper*
Photography editor, Sophie Gladstone, completes her year in review, with some personal highlights from Wallpaper* photographers in 2024
By Sophie Gladstone Published
-
Time, beauty, history – all are written into trees in Karimoku Research Center's debut Tokyo exhibition
The layered world of forests – and their evolving relationship with humans – is excavated and reimagined in 'The Age of Wood', a Tokyo exhibition at Karimoku Research Center
By Danielle Demetriou Published
-
Tour Xi'an's remarkable new 'human-centred' shopping district with designer Thomas Heatherwick
Xi'an district by Heatherwick Studio, a 115,000 sq m retail development in the Chinese city, opens this winter. Thomas Heatherwick talks us through its making and ambition
By David Plaisant Published
-
Stranger things: new label Kepler explores duality in fashion and beyond
By Siska Lyssens Last updated
-
Smooth operator: the modern dandy needs to be suave to a T
By Nick Compton Last updated
-
Brand from the bloc: Budapest label ÁERON’s subdued minimalism
By Siska Lyssens Last updated
-
Clothes conscience: Cienne’s collection celebrates textiles from around the world
By Pei-Ru Keh Last updated
-
The golden ratio inspires OneSixOne’s winning formula for the perfect accessory
By Pei-Ru Keh Last updated
-
Crisp shirting: in-grid streamlines the classic wardrobe staple
By Siska Lyssens Last updated
-
Book: Alber Elbaz, Lanvin
By Apphia Michael Last updated