Hot on the heels of its new London flagship, Fendi continues the expansion of its empire with a new show-stopping emporium on New York's Madison Avenue.
Designed by fashion's go-to architect Peter Marino, who is also responsible for the brand's opulent Rome flagship, Beverly Hills boutique and its other New York outpost on Fifth Avenue, this new fashion mecca is an ode to the brand's Roman roots. From the street, an imposing façade with towering columns and sweeping arches built in Travertine echo the monumental grandeur of Rome's Palazzo della Civiltà Italiana, soon-to-be home to the fashion house's global headquarters.
Inside, Fendi's wares are arranged over two floors and set against a backdrop of exotic woods, marble and fur - an aesthetic that Marino describes as 'a beautifully abstracted version of Rome, of a Roman holiday'. On the ground floor - decked out in marble and petrified Indonesian wood - customers will find women’s accessories including an area dedicated to the label's irrepressible 'Baguette' bags - several miniature versions take centre stage set against a glittering display wall of handwoven, gold-foiled leather.
From here, a sweeping stair lined with Palisander and stitched Selleria leather curves upwards leading customers to ready-to-wear, furs, watches and a VIP area. While the fur room is lined with lacquered parchment, the walls of the ready-to-wear lounge are clad with white sculptural wall panels that resemble a canopy pulled in tension over hundreds of protruding poles.
The Peter Marino-designed space is a celebration of the brand's Roman roots and the opulent interiors are designed to evoke the Italian capital
An area dedicated to the label's trademark 'Baguette' bags includes a glittering display wall of handwoven, gold-foiled leather
The store's fur room is lined with lacquered parchment...
...while the walls of the ready-to-wear lounge are clad with white sculptural wall panels
Employing a colour palette of brown, gold, silver and white, Marino layers textures such as Palisander, stitched Selleria leather, marble, hand-applied plaster, laquer and fur
The store is the latest chapter in Marino's ongoing collaboration with the Italian label having already designed Fendi stores in Rome, Beverly Hills and New York
ADDRESS
Fendi
598 Madison Avenue
10022 New York
-
A revamped Edinburgh apartment combines Californian-style modernism with modern craftArcher + Braun have transformed an apartment in a historic house with finely tuned contemporary additions and sympathetic attention to detail
-
Formafantasma’s biodiversity-boosting installation in a Perrier Jouët vineyard is cross-pollination at its bestFormafantasma and Perrier Jouët unveil the first project in their ‘Cohabitare’ initiative, ‘not only a work of art but also a contribution to the ecosystem’
-
Gingerbread City: architects sculpt London out of the season's favourite treatUntil December 29 in Chelsea, see London brought to life in a seasonal-appropriate medium by leading architects and designers
-
Kim Jones to exit Fendi after four yearsFendi has announced that Kim Jones is leaving his role as artistic director of womenswear and couture at the Italian house, though will remain at Dior Men
-
The breathtaking runway sets of S/S 2025, from beanbag animals to a twisted living roomWallpaper* picks the best runway sets and show spaces of fashion month, which featured Bottega Veneta’s beanbag menagerie, opulence at Saint Laurent, and artist collaborations at Acne Studios and Burberry
-
Milan Fashion Week S/S 2025 highlights: Dolce & Gabbana to Bottega VenetaWallpaper* fashion features editor Jack Moss selects the best of Milan Fashion Week S/S 2025, from Dolce & Gabbana’s homage to Madonna to childlike wonder at Bottega Veneta
-
Fendi’s sci-fi collaboration with MAD Architects looks to have descended from a distant realmA version of Fendi’s ‘Peekaboo’ handbag and an ergonomic sneaker are shaped by MAD Architects’ Ma Yansong’s ‘strange, unfamiliar’ eye in the Italian house’s latest collaborative project
-
The A/W 2024 menswear collections were defined by a ‘new flamboyance’Sleek and streamlined ensembles imbued with a sense of performance take centre stage in ‘Quiet on Set’, a portfolio of the A/W 2024 menswear collections photographed by Matthieu Delbreuve
-
In fashion: the defining looks and trends of the A/W 2024 collectionsWe highlight the standout moments of the A/W 2024 season, from scrunched-up gloves and seductive leather ties to cocooning balaclavas and decadent feathers
-
Women’s Fashion Week S/S 2025: what to expectNext week sees the arrival of Women’s Fashion Week S/S 2025, with stops in New York, London, Milan and Paris. Here, our comprehensive guide to the month, from Alaïa’s arrival in New York to Alessandro Michele’s Valentino debut
-
Milan Fashion Week Men’s S/S 2025 highlights: Prada to ZegnaWallpaper* picks the best moments from Milan Fashion Week Men‘s S/S 2025, from 15 years of MSGM to Prada’s celebration of youth, and an appearance from Mads Mikkelsen at Zegna
