A master of showmanship, Philipp Plein is one designer who doesn’t do things by halves. From outlandish catwalk creations to spectacular show sets, Plein is known for his envelope-pushing concepts. So it comes as little surprise that the label’s new Milanese showroom is equally extravagant. Designed by Claudio Pironi of Claudio Pironi & Partners, the new hub spans 3,000 sq m and seven floors.
While the showroom’s palatial proportions provide plenty of room to house all of the Plein lines – which include Philipp Plein Woman, Man, Junior and accessories – the top floor also houses Plein’s own office, which boasts an enviable view of Milan’s Duomo.
The exterior of Philipp Plein's Milanese showroom
Describing the space as ‘a sequence of changing perspectives and panoramas’, Pironi has created a number of different zones or departments defined by use of material and colour. ‘The design for the Plein showroom is the expression of the desire to create a different experience for all who visit it,’ explains the architect. ‘These environments, seen both individually and as a whole, communicate a feeling of extreme, audacious luxury by way of a design based on prized materials, artful pairings and creative use of proportions.’
These prized materials include decadent surfaces such as the dazzling white Carrara marble which lines the womenswear department, smoked grey chamered mirrors in menswear and African teak with a high gloss lacquer in the formalwear zone. Naturally, typically Plein-esque interventions abound – a Swarovski-encrusted skull greets visitors in the foyer while a giant golden teddy bear and tall tubes full of sweets keep children entertained in the satin-finish brass-lined junior department.
The showroom's interiors were designed by Claudio Pironi, whose firm has realised 65 Philipp Plein projects so far with 28 more yet to come
A Swarovski-encrusted skull greets visitors in the foyer
Plein eyewear is on display in a backlit honeycomb methacrylate display case framed in brass
INFORMATION
For more information, visit the Philipp Plein website
ADDRESS
Phillip Plein
Via dei Giardini, 21
Milan
-
Audi launches AUDI, a China-only sub-brand, with a handsome new EV conceptThe AUDI E previews a new range of China-specific electric vehicles from the German carmaker’s new local sub-brand
-
Inside Izza Marrakech: A new riad where art and bohemian luxury meetHonouring the late Bill Willis’ hedonistic style, Izza Marrakech fuses traditional Moroccan craftsmanship with the best of contemporary art
-
Clocking on: the bedside analogue timepieces that won’t alarm your aestheticWe track down the only tick-tocks that matter, nine traditional alarm clocks that tell the time with minimum fuss and maximum visual impact
-
Celine New Bond Street: a carnival of materials, furniture and artThe French maison opens Celine New Bond Street, an art-filled flagship store in central London. Commissioned artworks by Nika Neelova and Leilah Babirye and a distinctively contemporary material palette contrast with the listed Edwardian building, reflecting artistic director Hedi Slimane’s vision of exacting opulence
-
Palazzo Avino’s fashion boutique in Ravello is pretty in pinkAt luxury hotel Palazzo Avino, a serene and sumptuous spot on the Amalfi Coast, The Pink Closet boutique offers guests an insight into Italian fashion, in an intimate space designed by Cristina Celestino
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Browns Brook Street looks to the future of retail in Grade II*-listed London buildingBrowns Brook Street opens its doors in London's Mayfair in a historic, 18th-century location
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
