‘Call Mr. wood!’ chuckles Martino Gamper on Facetime from his home country of Italy, when musing on his second collaborative project with Prada – a perspective-playing pop-up space titled ‘Hideaway’ at London’s Harrods. The Wallpaper* Design Award winner, who also created a limited edition cover for our April 2017 issue of Wallpaper* (W*217), first partnered with the Milanese label in 2015. The resultant ‘Corner’s’ was a global window display concept, rolled out to over 300 boutiques, celebrating the humble nook, using graphic installations formed from oak, maple and ebony.
Prada Hideaway concept image by Kajsa Ståhl of Åbäke
‘[Prada CEO] Patrizio Bertelli is also really interested in materiality,’ adds Gamper of the tactile focus on the immersive installation, which created from poplar, wraps around 90 sq m of Harrods’ ground floor. Evolving the concept of ‘Corners’ the installation forms a labyrinth of different walls and oblique shelves, where luxurious items from Prada’s A/W 2020 collection are displayed. These include soft cashmere sweaters and leather shoppers, quilted jackets and suiting. ‘We’ve continued the journey from a different angle,’ Gamper – whose often creates furniture with the corner in mind - adds. ‘This time, there’s more focus on perspectives.’
RELATED STORY
After receiving Prada’s commission, Gamper hopped on a train to San Zeno, where in it’s extensive Design Archive, 1:1 versions of all its retail projects and shop windows are housed, alongside architectural models, and a library of research materials, including wood, stone and glass. ‘It allowed me to get a real sense of the space, and visualise the Hideaway concept in 3D’, Gamper explains. ‘We wanted to treat the project as a full scale installation, rather than simply designing a white cube with pieces of furniture inside it.’
INFORMATION
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Book a table at Row on 5 in London for the dinner party of dreamsRow on 5, the first restaurant ever to open on Savile Row, emerges as a perfectly tailored fit for fans of fan dining
-
How a bijou jewellery salon in Monaco set the jewellery trends for 2025Inside the inaugural edition of Joya, where jewellery is celebrated as miniature works of art
-
Loafer bags to sock shoes, 2024 was all about the mashed-up accessoryWallpaper* fashion features editor Jack Moss reflects on the rise of the surreal hybrid accessory in 2024, a trend which reflects the disorientating nature of contemporary living – where nothing is quite what it seems
-
Why the slipper is set to be this season’s definitive men’s shoeWallpaper* fashion features editor Jack Moss unpacks the rise of the men’s slipper, which looks set to become this season’s most ubiquitous shoe. Plus, five styles to channel the slipper’s louche elegance in your own wardrobe
-
The making of Loro Piana’s magical festive Harrods takeover, ‘The Workshop of Wonders’Celebrating 100 years of Loro Piana, the Italian house has taken over Harrods in time for the festive season, spanning 36 transporting windows, two pop-ups and a raft of one-of-a-kind products which embrace the spirit of giving
-
The Wallpaper* S/S 2025 trend report: ‘A rejection of the derivative and the expected’Wallpaper* fashion features editor Jack Moss unpacks five trends and takeaways from the S/S 2025 shows, which paid ode to individual style and transformed the everyday
-
A guide to the best fashion stores London has to offerWallpaper* picks the must-visit London fashion stores – from big-name boutiques and classic department stores to the best in vintage, alongside the sleek and experimental
-
Sourcewhere is the app helping you find the rarest fashion grailsSourcewhere uses a network of experts and personal shoppers to source rare vintage and limited-edition fashion, from Phoebe Philo’s Céline to Margiela-era Hermès. Here, founder Erica Wright tells Wallpaper* why it’s reflecting a wider change in the way people shop luxury fashion
-
The story behind Dior’s ‘Amphora’ perfume bottle, an icon of mid-century designAn exclusive new edition of Dior’s ‘Amphora’ perfume bottle arrived in Harrods this month. Wallpaper* traces its design history, from post-war to present day
-
In fashion: the defining looks and trends of the A/W 2024 collectionsWe highlight the standout moments of the A/W 2024 season, from scrunched-up gloves and seductive leather ties to cocooning balaclavas and decadent feathers
