Raf Simons joins Prada as co-creative director

The Belgian designer will join Miuccia Prada as co-creative director of the Italian label

Raf Simons joins Prada
Miuccia Prada and Raf Simons
(Image credit: prada)

In a milestone move in fashion history, it was announced at a press conference this morning in Milan that Belgian designer Raf Simons would be joining Prada as its co-creative director. It’s a rumour that has been circulating within fashion media circles for months. Simons, who recently held positions at the creative helm of Jil Sander, Dior and Calvin Klein will take alongside Miuccia Prada — equal responsibility across creative input and decision making. The duo’s first collection will be debuted in September for Prada’s S/S 2021 womenswear collection.

Prada and Simons have long held a mutual respect for each other, musing in conversation in issue 8 of System on the incredible possibility of working together and at each other’s brands (Simons’ eponymous menswear line has a loyal, avant-garde following, celebrating subculture, music and film). Both are known for their modern, intelligent and subversive takes on femininity and the announcement ushers in an exciting and imaginative era for the 107-year old brand, which saw Mrs Prada take the creative helm in 1978. ‘As times change, so should creativity,’ Simons and Prada stated in today’s press release. ‘It is a reaction to the era in which we live in, an epoch with fresh possibilities permitting a different point of view and approach to established methodologies.’

‘If the notion of a partnership is to work jointly, the result of that conversation may not only be product, but also the propagation of thought and culture,’ the statement continued. The fashion world will wait for Simons’ and Prada’s new vision in September with drawn breath.

INFORMATION

prada.com

Read more
jack mccollough and lazaro hernandez, new creative directors of Loewe
Proenza Schouler’s Jack McCollough and Lazaro Hernandez are the new creative directors of Loewe
Gucci Balenciaga Demna Portrait
Demna is heading to Gucci after a decade at Balenciaga
Lucie and Luke Meier take final bow at Jil Sander A/W 2024 runway
Lucie and Luke Meier exit Jil Sander
Prada A/W 2025 menswear runway show set featuring scaffolding and patterned carpet
Prada’s monumental scaffolding show set was an ‘exploration of contrasts’
Wallpaper* March 2025 Style Issue covers
Embrace fashion’s eclectic new era with the Wallpaper* Style Issue, on sale now
Fendi S/S 2025 at Milan Fashion Week S/S 2025
Women’s Fashion Week A/W 2025: what to expect
Latest in Fashion & Beauty
thom browne palm beach store
In Thom Browne’s newest store, prep meets Palm Beach
Johanna Parv A/W 2025 Young London Designer Uprising
Johanna Parv’s ‘engineered formalwear’ is made for the woman on the move
Azzedine Alaïa and Carla Sozzani, 2016
Carla Sozzani on a life in art and fashion: ‘I wanted to change how magazines were made’
Prada Slipper Mens S/S 2025 runway show
These fringed Prada slippers capture a lived-in elegance
Loro Piana Shanghai Exhibition Loro Piana Shanghai If You Know, You Know: Loro Piana’s Quest for Excellence
Inside Loro Piana’s extraordinary first exhibition in Shanghai, celebrating a century of craft
Augustinus Bader sunscreen
How Augustinus Bader’s first-ever sunscreen saves precious time in the morning
Latest in Feature
Perfume Genius Glory album artwork
Inside the visual universe of Perfume Genius
art works
Don’t miss these five artists at Art Basel Hong Kong
best hotels hong kong
The best hotels in Hong Kong
jewellery
Bold colours and tactile textures: inside Bottega Veneta's second fine jewellery drop
waiheke island new zealand guide
Waiheke Island is a must-visit for oenophiles and aesthetes alike
skull picture
The memento mori art inspiring Japanese Breakfast's new album