Hedi Slimane’s store designs ramp up retail at Celine
![Celine rue de Grenelle Paris store](https://cdn.mos.cms.futurecdn.net/wM7v7xjjxheX4PPadMBS2o-415-80.jpg)
Hedi Slimane has lost no time in making Celine his own, after taking over as creative director at the luxury brand given cult status by the departing Phoebe Philo. Since his arrival last year, Slimane has removed the accent on the ‘e’, introduced menswear, put his stamp firmly on womenswear, and is now rolling out his new retail concept worldwide.
Of the latest move, Celine’s CEO Séverine Merle explains: ‘Celine has a great distribution network and high-quality visibility but no large stores. We need to open flagships in major cities, larger stores that can accommodate menswear and newly expanded women’s collections.’ Which is why in March, less than a month after inaugurating its 5,000 sq ft New York flagship at 650 Madison Avenue, Celine unveiled two addresses in Paris: a remodelled two-storey space for menswear and womenswear on rue de Grenelle, and the brand’s first menswear flagship on rue François 1er. By mid-April, the French maison had also opened new boutiques in Tokyo, Shanghai, Los Angeles, Madrid, Milan and London, while a store in Beijing is due to follow before the end of the year.
Among works at Celine’s François 1er store in Paris is David Adam’s Untitled, 2015, a pair of totem-like columns in western red cedar
Slimane designed all of the spaces in collaboration with Celine’s in-house team. Though each store is unique, they share common traits, such as an emphasis on natural stone and other bold materials. Massive, richly veined slabs of marble, granite and travertine appear on walls, shelves and blocky columns, while the floors are lined with Basaltina lava stone. Their contrasting patterns are a feast for the eyes, reflected in floor-to-ceiling mirrors and steel surfaces. Reclaimed oak along with wood and leather furniture bring warm accents of brown to the sleek black-and-white palette.
Many of these materials beg to be touched. As you climb the imposing open-thread concrete staircase at rue François 1er, for example, try to resist caressing the creamy Bianco Raffaello marble wall to your right, or the ginger-veined black granite to your left – both deployed like couture fabric and offering a silky texture, with none of the usual coldness of stone. But if the materials can be smooth, Slimane’s architectural lines are unrelentingly rigorous – intersecting seams in concrete floors, parallel shelving, rectangular metal displays hanging above under-lit mirrored platforms. At the same time, there is a certain weightlessness to the design. Display cases and shelves seem to hover just off the ground. Any time two materials meet – such as brushed steel next to Grande Antique marble – they never touch directly, but float in close contact to one another.
Also featured at the François 1er store is The Cube Sculpture, 2018, in rope and raw hide, by Rindon Johnson
Slimane has experimented in furniture design over the years, and has created a new collection for the Celine stores, which is set alongside vintage 1960s and 1970s pieces that showcase French woodworking expertise. Slimane’s furniture, most of it made of light or dark plywood, is elegantly minimalist, with an element of children’s building blocks or primitive thrones. (There are plans to produce it for sale at some point.) Contemporary artworks by established and emerging talents, either acquired or commissioned, are another major feature of the spaces, an initiative dubbed the Celine Art Project. Many of these are also tempting to touch – such as a yellowed rawhide cube wrapped in rope by American artist Rindon Johnson at the rue de Grenelle store. Some play off the decor, like Shawn Kuruneru’s ink-and-acrylic painting inspired by traditional Chinese landscape art, its abstract pattern echoing the marble of nearby display tables. The centrepiece of the rue de Grenelle store is a site-specific work by Oscar Tuazon. ‘Hedi is a strategic thinker, and he thinks about a brand on a global level,’ Tuazon says. ‘What’s amazing is that he combines this with a genuine passion for working with young talent. Musicians, artists, creative young people – they are the basis of his universe.’
As originally featured in the June 2019 issue of Wallpaper* (W*243)
Other works featured at the François 1er store are by Slimane, including, left, new furniture and, right, an LED installation
Oscar Tuazon’s 2019 Mobile Floor installation for Celine’s rue de Grenelle boutique
INFORMATION
The new Celine stores are now open at 24 rue François 1er, Paris 8e and rue de Grenelle, Paris 7e. For more information, visit the Celine website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
First Look: The Orjola collection of rugs by Nice Projects for Tigmi is a meeting of minds, hands and hearts
A collaboration between Australian sisters and Nepalese weavers celebrates the power of the human hand in a collection of rugs that feel wonderful under foot
By Hugo Macdonald Published
-
Looking behind the green façade of L Architects’ House of Trees in Singapore
The Wallpaper* Architects’ Directory 2024 includes L Architects, the Singaporean practice responsible for this leafy home
By Tianna Williams Published
-
‘People are really in their element’: Martin Parr on capturing bar culture, and his look back with Campari
Magnum Photos and Campari join forces for ‘Bar Stories on Camera’, currently on view in Turin, including works by Martin Parr
By Amah-Rose Abrams Published
-
Wallpaper* September 2024, The Style Issue, is on newsstands now: discover the looks of the season
Wallpaper* September 2024, The Style Issue, heralds sensual dressing for the season ahead. Hear from Dior’s Kim Jones, Hermès’ Nadège Vanhée, and tour Karl Lagerfeld’s bookshop
By Bill Prince Published
-
Hedi Slimane captures Ever Anderson on film wearing Celine’s ‘effortless’ red lipstick
Ever Anderson is the star of the first Celine Beauté campaign, which marks the pre-launch of its new ‘Rouge Triomphe’ lipstick
By Hannah Tindle Published
-
Celine’s pilates collection makes for a deeply luxurious workout
Hedi Slimane’s pilates collection for Celine contains all your workout essentials, reimagined in the designer’s singular style – from leather kettlebells and weights to a Triomphe reformer machine
By Jack Moss Published
-
Pre-Fall 2024’s defining looks combine sharp silhouettes with a soft touch
A play on texture defines the Pre-Fall 2024 collections, seeing clean lines and pin-sharp tailoring meet soft-to-the-touch fabrics. Here, photographer Mattia Parodi captures the season’s best looks
By Jack Moss Published
-
Hedi Slimane’s latest menswear collection for Celine is a Hollywood epic
Hedi Slimane presents his Winter 2024 menswear collection for Celine in a cinematic short film directed by the designer in California’s Mojave Desert – featuring helicopters, cowboys, and a motorcade of Cadillacs
By Jack Moss Published
-
Utilitarian men’s fashion that will elevate your everyday
From Prada to Margaret Howell, utilitarian and workwear-inspired men’s fashion gets an upgrade for S/S 2024
By Jack Moss Published
-
Celine teases a new beauty line, the first in its 78-year history
Celine Beauté is coming, with lipstick, mascara, eyeliner, and more, designed by Hedi Slimane
By Hannah Tindle Published
-
Hedi Slimane’s latest Celine collection is rooted in the house’s 1960s heyday
Hedi Slimane’s Celine A/W 2024 womenswear collection recalls the abbreviated silhouettes of the house’s 1960s heyday, revealed today via a short film that also launches the house’s first-ever cosmetic line, Celine Beauté
By Jack Moss Published