‘Our life itself is the main inspiration behind this new project,’ say Loris Messina and Simone Rizzo, founders of eclectic Italian fashion label Sunnei, of the launch of its debut Lifestyle range, Sunnei Objects. ‘We realised that getting dressed was just one of the many interests and activities that constitute our daily routine: there was much more that could be explored and interpreted à la Sunnei’.
In many commercial contexts, product ranges are launched with specific categories in mind. But Sunnei Objects is refreshingly assorted. Messina and Rizzo explain that the collection is based on ‘the idea of working on a selection of disparate objects that reflect the brand’s vision and Made-In-Italy quality.’ This includes cheering striped bedsheets in deckchair shades, tactile checkerboard pillows, vibrant Murano glasses vases and tumblers, slipmats, puzzles, and a vinyl of the soundtrack to the brand’s S/S 2021 show.
Founded in 2014, Sunnei's prismatic collections abound with prints and colour. For spring, the brand’s men’s and women’s collection was swathed in saturated hues, checks and stripes, ruches and ruffles. For Sunnei Objects, the label took the prints synonymous with its aesthetic and applied stripes to new forms like bedding and glassware. ‘The adaptability of stripes allows endless outcomes that over time we have been experimenting by playing with inclination, width and colors. When approaching this new project we instinctively included this pattern but it was the first time they were featured on materials we were not used to work with.’
‘For the first collection of this new project we gave priority to a series of items that we are familiar with, that we personally like and use in our daily lives,’ Messina and Rizzo add of the instinctive design impetus behind Sunnei Objects. ‘The idea the character of the brand could permeate more than fashion reflects the spirit the label was born with, which is why we look at this line as a natural extension we have always targeted.
INFORMATION
-
Formafantasma’s biodiversity-boosting installation in a Perrier Jouët vineyard is cross-pollination at its bestFormafantasma and Perrier Jouët unveil the first project in their ‘Cohabitare’ initiative, ‘not only a work of art but also a contribution to the ecosystem’
-
Gingerbread City: architects sculpt London out of the season's favourite treatUntil December 29 in Chelsea, see London brought to life in a seasonal-appropriate medium by leading architects and designers
-
New Revox B77 MK III reel-to-reel tape recorder, and more cassette tape-based trickeryThe new Revox B77 MK III might be the ultimate analogue flex. In response, we’ve explored the outer reaches of cassette tape design
-
‘He made something not merely popular, but the rage’: unpacking Elio Fiorucci’s fabulous fashion legacyAn expansive new retrospective at Triennale Milano explores the colourful life and work of Elio Fiorucci, who is synonymous with 1970s hedonism and glamour
-
‘What does a Luca Faloni jacket look like?’: this suede bomber marks the brand’s first foray into outerwear‘Made for years to come’, this lightweight bomber marks Luca Faloni’s entry into outerwear and encapsulates the label’s provenance-focused approach
-
Rovi Lucca is the Milanese label creating ‘elevated workwear for garden lovers’Rooted in Italian craft, Bradley Seymour and Fabrizio Taliani’s horticulturally inspired Rovi Lucca finds inspiration in the gardens of Lucca, Tuscany
-
Luca Magliano takes Wallpaper* on a tour Bologna, the home of his non-conformist fashion labelLuca Magliano gives Wallpaper* an insider’s guide to Bologna, Italy, the lifeblood of his on-the-rise label – from a museum of queer history to a mystical cemetery (and plenty of gelato)
-
Paul & Shark hits the slopes with a Cortina ski resort takeover‘Paul & Shark takes Cortina’ sees the label take over the Italian ski resort, kitting out the town’s ski club and Scoiattoli chalet
-
Jonathan Anderson on his new store in Milan, an ode to the city’s design codesFor his second JW Anderson store – and first outside of London – Jonathan Anderson has set up shop in Milan with a space that pays homage to the city’s stylistic codes. Here, he tells Wallpaper* the story behind the opening
-
Aitor Throup launches first Anatomyland prototypes as NFTs -
Coperni harnesses Star Wars tech in new campaignInnovative French label Coperni, launches its cutting-edge XR digital campaign ‘Ready to Care'
