Surf style got a sophisticated update for summer, as brands from Saint Laurent to Casablanca embraced tropical motifs, shell details and an insouciant sun-drenched spirit. Been dreaming of sinking your toes into sand? Here we present the standout surf-inspired styles for high season, whether you're riding big waves, boogie boarding or simply soaking up the sun on the shore.
Your surf style shopping list
Trousers, by Gramicci x Brain Dead
Surf-centric trousers haven't got a patch on these splice and diced styles by Gramicci x Brain Dead's collaboration. These styles are also sublimely suited to rock climbing, should you look for an activity away from the shoreline.
Flip-flops, by Sleeper
Surf devotees Nina and Frode are such fans of the sea that the Norweigan couple have launched Sleepers, an ocean plastic prohibiting flip-flop brand which creates colourful styles produced using natural tree rubber, tapped in Sri Lanka using Fairly Traded processes. Slip into a pair when you’re next taking in the beauty of the shore.
Cashmere hoody, by The Elder Statesman
Cashmere and bold colour, what could be more sunset ready? The Elder Statesman embodies the spirit of California with its laid back, prismatic pieces. Should you loan it to a windswept friend, we urge you to ensure it is returned.
Stussy Laguna Beach, by Stussy and Comme des Garçons Parfums
Craving some Californian sun? We suggest a spritz of Stussy and Comme des Garçons Parfums' Laguna Beach eau de toilette. The fragrance offers a heady hit of marine freshness, that will transport you to Orange County's coastal shores, with notes of moss, atlas cedar and white solar flowers.
Surfboard, by Casablanca
There's an escapist spirit behind French brand Casablanca. The brand's latest offering is an ode to Hawaiian surf style, and features two single and double fin bespoke surfboards, crafted in Biarritz, by French-Moroccan shaper Terry André and surfer Yann Summers .
Board shorts, by Aries
Draw attention on sea or sand in Aries' Ikat board shorts. These styles tap into the London brand's love of logo prints and patterns, and their colourful glitchy motifs have a nostalgic 1990s nod, that will suit the mesmerising spirit of a sunset.
Shirt, by Saturdays NYC
This New York label has long had a synergy with a laid-back surfing spirit. This short sleeve checkerboard shirt has a retro-casual sensibility, and is accented with geometric peace signs for a Summer of Love sensibility.
Bucket hat, by Celine
Part of a collaboration with American painter Mr Gregory Edwards, this Celine bucket hat is inspired by the 2010 piece 'Stranded in the Jungle'. Its animal instinct will protect your face from sun and wind.
Bracelet, by Saint Laurent
Saint Laurent complemented its Hawaiian shirts and palm frond-swathed bomber jackets with beach-combed accessories. Case in point, this DIY leather bracelet, accented with cowrie shells and metal skulls.
Bag, by Loewe Paula's Ibiza
Loewe's Paula's Ibiza collection evokes the escapism of the balmy Balearics Islands. Jonathan Anderson's summer offering celebrates the wonders of Mediterranean wildlife, featuring bags inspired by the forms of turtles, octopuses, lizards and parrots.
Jacket, by Bode
The upcycled patchwork pieces in Bode's twill jacket give this colourful style a time-worn appeal. Its hand drawn illustrations and felt flourishes are sure to make for a conversation-starting cover up on the shore.
Sunglasses, by Oakley
Leave it to Oakley to offer an all weather and activity proof style of sunglasses. These wraparound Encoder shades come available with Prizm lenses, guaranted to enhance colour and contrast when you're taking in the skyline.
Image courtesy of Matchesfashion
Pendleton's plush cotton terry towel in bold patterning will softly dry you down after a swim. The practical way to transport your post-wave warmer? This two-person towel comes complete with its own clip-in holder.
Slides, by Keen x Engineered Garments
Picture sinking into sand in these woven wonders. Keen x Engineered Garment's crafty collaboration has a comfort-focus too. These styles have an adjustable drawstring toggle and a cushioned sole.
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