It seems like only yesterday that Alex White graced us with her Iconoclastic vision at Prada’s Broadway store in New York. The time has come, however, for the final instalment of the four-week, four-editors fashion fix - and where else would we be, but Paris - and with whom else at the helm, but Carine Roitfeld.
See more images Carine Roitfeld's makeover of the Prada store, Paris
Reptile was word of the day at the Avenue Montaigne boutique with python prints, snake accessories and reptilian jewellery abound. The animalistic stylings however, were not confined purely to the collection. Roitfeld adorned the store in a plethora of python-print, with windows, floors and walls clad in the pattern.
With a live serpent-esque dance performed by model Karlie Kloss, snake skin projections on the walls, multi-coloured ribbons trailing to the floor and Grace Jones fuelled jungle themes serenading guests – Roitfeld’s creative direction required little clarification.
The primitive jungle theme may have taken precedence in the Paris store - but the flamboyance of Roitfeld’s concept stood in clever contrast to Prada's predictably flawless backdrop.
With a giant, red, split-tongue carpet running the length of the space, and more snakes than you could shake a stick at - Roitfeld’s reptilian revamp marked the end of Prada’s Iconoclasts with the illustrious ovation it justly deserved.
ADDRESS
10 Avenue Montaigne
75008 Paris
France
-
ICON 4x4 goes EV, giving their classic Bronco-based restomod an electric twistThe EV Bronco is ICON 4x4’s first foray into electrifying its range of bespoke vintage off-roaders and SUVs
-
‘Dressed to Impress’ captures the vivid world of everyday fashion in the 1950s and 1960sA new photography book from The Anonymous Project showcases its subjects when they’re dressed for best, posing for events and celebrations unknown
-
Inside Camperlab’s Harry Nuriev-designed Paris store, a dramatic exercise in contrastThe Crosby Studios founder tells Wallpaper* the story behind his new store design for Mallorcan shoe brand Camperlab, which centres on an interplay between ‘crushed concrete’ and gleaming industrial design
