Having secured a spot on rue Francois 1er within Paris’ golden triangle, 100-year-old fashion label Vionnet opened the doors to its new global flagship earlier this month during the fanfare of fashion week.
Just a stone’s throw from Madeleine Vionnet’s original atelier on Avenue Montaigne, the new 250 sq m store pays homage to the legendary couturier through its opulent design. The label’s owner Goga Ashkenazi, who heads both the creative and business sides of the label, appointed architect Renato Montagner to design the space. 'The maison Vionnet has returned to the city where its story began over a century ago,' said Ashkenazi. 'The key to my collaboration with Renato was using his ability to reinterpret the original atmosphere of a maison where the project becomes a private experience.'
Crafted in a warm palette of marble, onyx, copper, crystal, mirror and walnut parquet, Montagner’s vision sees towering classical columns merge with Vionnet’s Grecian-inspired draped fabric gowns. Glossy brass geometric fixtures evoke Art Deco opulence while vintage illustrations, originally drawn by Futurist artist Thayaht for Vionnet, have been pulled from the house’s archives and re-created on Murano glass windows and carpets.
The new store is Vionnet’s first since Ashkenazi purchased the label in 2012 and comes just a few weeks after Hussein Chalayan was again took a bow on the brand's S/S 2016 runway.
Having secured a spot on rue Francois 1er, the 100-year-old fashion brand opened the doors to its new global flagship earlier this month during the fanfare of Paris fashion week
Just a stone’s throw from Madeleine Vionnet’s original atelier on Avenue Montaigne, the new 250 sq m store pays homage to the legendary couturier through its opulent design
'The maison Vionnet has returned to the city where its story began over a century ago,' said owner Goga Ashkenazi. 'The key to my collaboration with Renato was using his ability to reinterpret the original atmosphere of a maison where the project becomes a private experience'
The store is crafted in a warm palette of marble, onyx, copper, crystal, mirror and walnut parquet
Montagner’s vision sees towering classical columns merge with Vionnet’s Grecian-inspired draped fabric gowns, glossy brass geometric fixtures evoke Art Deco opulence while vintage illustrations, originally drawn by Futurist artist Thayaht for Vionnet, have been pulled from the house’s archives and re-created on Murano glass windows and carpets
INFORMATION
Photography: Courtesy of Vionnet
ADDRESS
Vionnet
31 Rue François 1er
Paris, 75008
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Book a table at Row on 5 in London for the dinner party of dreamsRow on 5, located on the storied Savile Row, emerges as a perfectly tailored fit for fans of fine dining
-
How a bijou jewellery salon in Monaco set the jewellery trends for 2025Inside the inaugural edition of Joya, where jewellery is celebrated as miniature works of art
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
