It’s not surprising that when Yves Salomon conceived its latest boutique on London’s Conduit Street, it foresaw a space which would rival an art gallery. The French fur house specialises in pieces of impeccable worth, so naturally it was a sublime fit that the design and materials used as part of the 125 sq m renovation were also of magnificent quality.
Like the tailoring of a fur coat, Yves Salomon approached its redesign of the Mayfair space from the inside and out. The brand looked to Vienna-based Bienenstein Concepts for its architectural overhaul – the firm who have also conceived the maison’s New York City, Casablanca and Paris boutiques. This included a subtle renovation of its facade, back to its original stone cladding, and a division of the interior into a a circular shaped entrance and rear lounge space.
The mineral and caramel-hued outpost is swathed in marble, satin brass and oak – which in a nod to art deco – boasts a spiral floor pattern and a graphic, unfurling opal glass and brass light fixture. Toffee toned carpets and linen upholstered panels in the boutique’s fitting rooms bring a warmth to the space, one emphasised by the array of glinting brass fixtures and mirrors.
Amongst the diverse and sumptuous array of marbles – such as red-tone Italian Diaspro Rosso from Italy, Pakistan’s Green Onyx and grey and multicoloured-patina French Sarrancolin Versailles, design pieces abound. The inviting lounge space features circular 1960s chairs by Warren Platner reedited by Knoll, alongside bespoke wire mesh brass tables, covered with intensely-veined Nero Portoro marble tops.
In keeping with the sumptuous fur pieces on display (which range from coats in bright patchwork swatches of fur, to shearling-lined parkas and sliders), custom mannequins come courtesy of Bonaveri and bespoke tailor busts by Stockman Paris. The opening of the space marks a decade since Salomon’s Rue Saint Honoré store opening in Paris. We think it’s worthy of real celebration.
INFORMATION
For more information, visit the Yves Salomon website
ADDRESS
20 Conduit Street
Mayfair
London
W1S 2XW
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