Baud Postma photographs Pre-Fall's fabulous fashion via Zoom
With remote working firmly in place in the UK, we have amped up our lockdown creativity. This week, we enlisted London-based photographer Baud Postma to shoot a selection of our favourite Pre-Fall monochromatic looks via a Zoom call with model Sofie Hemmet. Wallpaper* Fashion Director Jason Hughes was on hand via screen to style, placing particular focus on a flash of gold jewellery. From Loewe’s delicate headpieces to Burberry’s fringe-festooned outerwear, the result is a sophisticated selection of grayscale images, which Postma developed via his bathroom-turned-darkroom, which have in turn been redigitised. Other featured brands include Dior, Fendi, Bottega Veneta and Giorgio Armani. They'll not only inspire your Pre-Fall fashion choices, but they might just inform the accoutrements you select for your next Zoom call too.
Left, jacket, £1850; dress £5200, by Valentino. Earrings, £185, by Alighieri. Right, dress, £5200, by Fendi
Left, jacket, £1450; headpiece, price on request, by Loewe. Earrings, £250, by Alighieri. Right, dress, £1240; cuff, £400, by Givenchy. Earrings, £305, by Alighieri
Left, dress, £1395, by Christopher Kane. Earrings, £305, by Alighieri. Right, jacket, £1395, by Spormax. Shoes, £810, by Bottega Veneta
Left, dress, £1395, by Christopher Kane. Earrings, £305, by Alighieri. Right, jacket, £1395, by Spormax. Shoes, £810, by Bottega Veneta
Left, jacket, £2,650; turtleneck £175, by Giorgio Armani. Earrings, £185; bracelet, £350, by Alighieri. Right, jacket, £1,750, by Giorgio Armani. Earrings, £325, by Alighieri. Ear cuffs, £260 (each), by Hirotaka.
Fashion: Jason Hughes. Model: Sophie Hemmet at Elite London. Casting director: David Steven Wilton. All clothing will be available to purchase from July 2020
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