Light touch: Kure Boutique is a new Paritzki & Liani-designed salon in the heart of Tel Aviv

 Kure
The Israel-based architecture firm Paritzki & Liani has unveiled its first beauty salon and store, Kure Boutique, in the heart of Tel Aviv
(Image credit: Amit Geron)

Paritzki & Liani, the Israel-based architecture firm founded by Paola Liani and Itai Paritzki, has unveiled the first-ever Kure Boutique beauty salon (and store) located on the popular Frishman Street in the heart of Tel Aviv. The beauty clinic specialises in pedicures, manicures, facial treatments and hair removal, as well as treatments aimed at men.

Located on the ground floor of a residential building, the design duo was tasked to create a 'bright and multi-purpose salon'. To create an atmosphere of natural light in the space, they designed two stretched backlit plastic membranes and positioned them along different distances on the main walls in order to enhance the depth of the room.

A thick black carpet covers the stairs and the walls of the second floor. The basic idea of this part of the clinic was to recreate an overall sense of softness and hushed atmosphere over the floor. The glass wall of the treatment rooms further extends this level, by the vis-à-vis mirrors and the large number of fluorescent neon lights on the ceiling.

'In this project we explore the walls as emitters of different hues of experience. The contrast is between the permanent white back-light, the fluorescent walls in the entrance area and the primordial darkness of black where black plays the role of void of light, as in the plate of Robert Fludd,' the duo said. (Fludd was a 17th century physician and occultist, who included a black page in a 1617 publication.) 'The lack of light keeps a roughness that drags you inside. In our work, many details evoke the immaterial phenomena of illusion in space.'

Kure

The beauty clinic specialises in pedicures, manicures, facial treatments and hair removal, as well as treatments aimed at men, all housed in a 'bright and multi-purpose' salon designed by the duo

(Image credit: Amit Geron)

Kure

They explain, 'In this project we explore the walls as emitters of different hues of experience. The contrast is between the permanent white back-light, the fluorescent walls in the entrance area and the primordial darkness of black where black plays the role of void of light'

(Image credit: Amit Geron)

INFORMATION

For more information, visit the Kure Boutique website

Photography: Amit Geron

Daniel Scheffler is a storyteller for The New York Times and others. He has a travel podcast with iHeart Media called Everywhere and a Substack newsletter, Withoutmaps, where he shares all his wild ways. He lives in New York with his husband and their pup. 

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