Barber Osgerby design non-alcoholic drinks
Barber Osgerby go full circle as the creative directors behind the packaging for the man who gave them their first-ever commission

In the hopes that dry January participants might be tempted to topple into sober spring, design duo Barber Osgerby have partnered with wine writer (and old friend) Matthew Jukes to create non-alcoholic cordials.
We've had our collective eyes on low alcohol alternatives for a while, but few look as chic on the shelf as the minimally-minded Jukes Cordialities. The brand launched late last year, but (perhaps because of drunk December), it's only just attracting attention. And as such, the design inspiration is coming to light.
The working partnership between Jukes and the duo can be dated back to the early 1990s when Matthew engaged Edward Barber and Jay Osgerby as designers for his Chelsea wine bar, The Crescent. Thirty years of friendship later, Jukes hails the duo as ‘inspirational design colleagues', counting an early Barber Osgerby Loop Table as one of his ‘most treasured possessions'. The admiration is mutual: ‘We regard Matthew as the authority on wine and an ardent design supporter,' say Barber Osgerby.
From initially tasting the drinks, the design process took almost 18 months, weaving in oblique references to Barber Osgerby's broader creative practise. The box design and font, for instance, were inspired by the work of Irish graphic designer Alan Aboud, a long-time collaborator of Barber Osgerby’s, who also designed the logo for The Crescent. The satisfyingly cubic packaging houses nine miniature, self-pour ‘Cognac bottles’, which add a touch of theatre and ritual to the pouring process. They're a pleasure to hold (almost making up for the absent ABV).
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
-
Willo Perron on his sound-inspired collaboration with Vans at Milan Design Week: ‘does frequency have an architecture?’
Launching Vans’ Old Skool 36 FM sneaker, the Willo Perron-designed installation at Milan Design Week 2025 was inspired by the invisible architecture of sound
By Simon Mills
-
Inside the world of Tapio Wirkkala, the designer who created masterpieces in remotest Lapland
The Finnish artist set up shop in an Arctic outpost without electricity or running water; the work that he created there is now on display at a retrospective in Japan
By Anna Solomon
-
Explore this new Lake Como villa and its powerful, cinematic views
A Lake Como villa by Tuckey Design Studio celebrates the history of its site and references the surrounding landscape through materiality
By Tianna Williams
-
Toklas’ own-label wine is a synergy of art, taste and ‘elevated simplicity’
Toklas, a London restaurant and bakery, have added another string to its bow ( and menu) with a trio of cuvées with limited-edition designs
By Tianna Williams
-
Château Galoupet is teaching the world how to drink more responsibly
From reviving an endangered Provençal ecosystem to revisiting wine packaging, Château Galoupet aims to transform winemaking from terroir to bottle
By Mary Cleary
-
London’s most refreshing summer cocktail destinations
Cool down in the sweltering city with a visit to London’s summer cocktail destinations
By Mary Cleary
-
Learn how to curate a simple cheese board with perfect port pairings
The experts at artisan cheesemonger Paxton & Whitfield share tips for curating a simple but sophisticated cheese board, with port and cheese pairings for every taste
By Melina Keays
-
IWA sake brewery by Kengo Kuma is Best Roofscape: Wallpaper* Design Awards 2022
IWA sake brewery in Japan, by Kengo Kuma & Associates, scoops Best Roofscape at the Wallpaper* Design Awards 2022
By Tony Chambers
-
The Chuan Malt Whisky Distillery by Neri & Hu offers a twist on Chinese tradition
Neri & Hu designs headquarters for The Chuan Malt Whisky Distillery in China's Sichuan province
By Yoko Choy
-
St Pancras Renaissance Hotel opens Booking Office 1869 restaurant
Booking Office 1869 restaurant, at the St Pancras Renaissance Hotel, is set to become a new London hotspot. Developer Harry Handelsman and designer Hugo Toro tell us about its creation
By Mary Cleary
-
Sweet Sauternes: France’s forgotten wine gets a reputational makeover
Saskia de Rothschild is on a mission to revive the popularity of Sauternes white wine, with Rieussec, produced and packaged with a fresh, more sustainable approach
By Mary Cleary