Creative juices: The Butcher’s Daughter teams up with streetwear legend Hiroshi Fujiwara

Hiroshi Fujiwara Fragment Collection
(Image credit: thebutchersdaughter.com)

Long before there was Nigo and his streetwear brand Bape, before Jun Takahashi came along with his label Undercover, there was Hiroshi Fujiwara – a Japanese musician/designer/producer who’s long been considered the godfather of streetwear. A creative force to be reckoned with since the 80s, Fujiwara clearly shows no signs of slowing with a new collaboration with The Butcher’s Daughter, the cherished vegetarian café and juice bar located in New York City.

Together, the two have put out a range of juices and products emblazoned with Fujiwara’s eye-catching branding. Called the ‘Hiroshi Fujiwara Fragment Collection’, the merchandise includes a t-shirt, two totes and of course, two limited edition juices: Stress Citrus Pack (a spritely blend of blood orange, grapefruit, fennel, yuzu and cardamom) and Cacao Pack (a nourishing nut milk of cashews, dates, nutmeg, cinnamon, agave and clove). 

Hiroshi Fujiwara Fragment Collection

(Image credit: thebutchersdaughter.com)

Hiroshi Fujiwara Fragment Collection

(Image credit: thebutchersdaughter.com)

Hiroshi Fujiwara Fragment Collection

(Image credit: thebutchersdaughter.com)

INFORMATION

Website

ADDRESS

The Butcher's Daughter
19 Kenmare Street
New York

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Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.