Oh, Boy: Chanel launches new fragrance
Chanel’s master perfumer, Olivier Polge, who inherited the title from his father Jacques Polge in 2013, is two scents into his tenure. His second fragrance for Chanel, and 17th addition to the fashion house’s Les Exclusifs range, Boy, represents an olfactory departure, but one that ties the fragrance to the fundaments of the fashion house.
Boy is named after Coco Chanel’s lover, muse and benefactor, Arthur ‘Boy’ Capel. Capel who not only sponsored the opening of Chanel’s first store, but inspired its contents – the pared-back masculine silhouette of her two-pieces were inspired by the tweedy ensembles the polo-playing English aristocrat famously wore. A play between masculine and feminine dominated Chanel’s style, and has led Polge to juggle with gender himself in the creation of Boy. Avoiding the ubiquitous unisex route fragrance has taken, he took a traditionally masculine fragrance structure, a fougère, and made a feminine version. Or a version for a woman – Polge maintains that the feminine aspect appears only when worn on a woman’s skin. A fougère traditionally features lavender and geranium, underpinned by coumarin and moss. The lavender is there at the top, alongside gender-free lemon and grapefruit; even the rose geranium at the heart has androgynous minty, lemony notes alongside rose, giving an impression of lychee. The warmth of the skin gradually pushes sandalwood, heliotrope, coumarin, vanilla and clean musk accords to the fore. There is all the refinement packed into the whole that would be expected of the iconic fashion house, but with a comforting warm embrace built in.
INFORMATION
Les Exclusifs de Chanel Boy, Eau de Parfum, 75ml, £130, by Chanel. For more information visit the Chanel website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Milan Fashion Week Men’s A/W 2025 highlights: Dolce & Gabbana to Emporio Armani
Despite a reduced schedule, Milan Fashion Week Men’s arrives this weekend with plenty of intrigue, beginning with high-wattage shows from Dolce & Gabbana and Emporio Armani. Wallpaper* fashion features editor Jack Moss reports from Milan
By Jack Moss Published
-
Rio Kobayashi’s new furniture bridges eras, shown alongside Fritz Rauh’s midcentury paintings at Blunk Space
Furniture designer Rio Kobayashi unveils a new series, informed by the paintings of midcentury artist Fritz Rauh, at California’s Blunk Space
By Ali Morris Published
-
New York restaurant Locanda Verde’s second outpost will transport you to a different time and place
Locanda Verde’s expansive new Hudson Yards osteria exudes a sophisticated yet intimate atmosphere overflowing with art treasures
By Adrian Madlener Published
-
Behind the scenes of Timothée Chalamet’s Martin Scorsese-directed Chanel campaign
An exclusive first look at Timothée Chalamet and Martin Scorsese’s Bleu de Chanel campaign
By Tianna Williams Published
-
Chanel’s Coco Mademoiselle fragrance enters a new era
Coco Mademoiselle, Chanel's iconic ode to youth, is celebrated in a new campaign staring actress Whitney Peak
By Mary Cleary Published
-
Discover Chanel Beauty’s ‘launch of the decade’
N°1 de Chanel is a new line of skincare, fragrance and make-up from Chanel Beauty
By Mary Cleary Last updated
-
Es Devlin collaborates with Chanel on monumental exhibition
Es Devlin has created an immersive labyrinth to celebrate the 100th anniversary of Chanel No5
By Mary Cleary Last updated
-
A toile de Jouy jungle showcases Dior perfume
The house’s new limited-edition Toile de Jouy fragrance collection sees a historic Dior motif, first used to decorate its original Paris store, repackaged for perfume
By Mary Cleary Last updated
-
Face mask on? How to repurpose your favourite lipsticks
From Diana Vreeland to Lucia Pica, we find inspiration on how to repurpose your lipstick for bold and blushing beauty looks
By Mary Cleary Last updated
-
Chanel's make up artist on tricks for natural beauty
Chanel artist Ninni Nummela offers insider tips for achieving a natural makeup look with this easy step-by-step guide
By Ninni Nummela Last updated
-
A nomadic journey through the desert with Chanel Beauty
Lucia Pica’s S/S 2020 make-up collection is inspired by the Namibian sands
By Fiona Mahon Last updated