In the 18th century, the royal courts of Europe had one important thing in common: as their kings and queens paced their regal hallways, they would waft behind them pungent aromas from the house of Creed. The luxury perfumery was later appointed by Queen Victoria as an official supplier to the royal household; further heads of state soon followed suit.
As one of the last family-run perfumeries, Creed is now returning from a lengthy sojourn to Paris – where it operated under the patronage of Empress Eugenie in 1854 – to reopen on its home turf of Mount Street in London.
The new boutique showcases Creed’s extensive range, as well as fragrances that have previously been exclusive to other countries. At centre stage is an original perfume dedicated to its new home; The Royal Mayfair – which will enjoy a limited preview in the boutique – is based on a formula originally commissioned by the Duke of Windsor 80 years ago.
The two-floor boutique features striking marble and brass interiors, and a decadently mirrored ceiling. The lower ground floor offers a more personal experience, where guests can arrange bespoke fragrance consultations, just as esteemed individuals like JFK and Audrey Hepburn (not to mention the aforementioned royalty) did back in the day.
As one of the last family-run perfumeries, Creed is returning from a lengthy sojourn to Paris – where it operated under the patronage of Empress Eugenie in 1854 – reopening on its home turf of Mount Street
At centre stage is a new perfume dedicated to its new home; The Royal Mayfair is based on a formula originally commissioned by the Duke of Windsor 80 years ago
ADDRESS
Creed
99 Mount Street
London, W1K 2TF
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Book a table at Row on 5 in London for the dinner party of dreamsRow on 5, located on the storied Savile Row, emerges as a perfectly tailored fit for fans of fine dining
-
How a bijou jewellery salon in Monaco set the jewellery trends for 2025Inside the inaugural edition of Joya, where jewellery is celebrated as miniature works of art
