Dyson has premiered an innovative new device – a hairdryer that has been designed with a miniature air pump in the handle, that adopts the same airflow principles as its other products.
Creating an evolution of the hairdryer was a natural decision for the technology company. ‘We make very high speed motors,' they explain, 'so it’s rather obvious that we would carry on and use that in everything involved in air flow.’
Renowned for its work with vacuum cleaners and hand dryer technology, Dyson seems to have thrown caution to the wind with its newest invention, entitled Supersonic – having already invested £50 million in its development. The brand employed a variety of techniques in assuring that the new product was the best it could be, including collaborating with professional stylist Akin Konizi and even purchasing £40,000 worth of natural hair on which to test it.
After committing a considerable financial injection, Dyson claims to have discovered that the biggest issues with drying hair are the attachments and the device's tendency to overheat hair. Compensating for these issues, the new hairdryer has been designed to measure air temperature 20 times a second – in order to keep the device cool – and also incorporates magnetic styling attachments.
A near silent delivery had been mooted as a selling point, and although not completely inaudible, with the Supersonic you can at least have a conversation while drying your hair. With this simple simple innovation alone, it all feels like a breath of fresh air.
Creating an evolution of the hairdryer was a natural decision for the technology company. ‘We make very high speed motors,’ they explain, ’so it’s rather obvious that we would carry on and use that in everything involved in air flow’
A near silent delivery had been mooted as a selling point, and although not completely inaudible, with this new device you can at least have a conversation while drying your hair
The new hairdryer has been designed to measure air temperature 20 times a second, and incorporates magnetic styling attachments
INFORMATION
Dyson Supersonic hairdryer, £299. For more information, visit Dyson’s website
Photography: Michael Ainscough
On 8 February 2024, the next-generation Dyson Supersonic r hair dryer was announced
-
Seven things not to miss on your sunny escape to Palm SpringsIt’s a prime time for Angelenos, and others, to head out to Palm Springs; here’s where to have fun on your getaway
-
Microsoft vs Google: where is the battle for the ultimate AI assistant taking us?Tech editor Jonathan Bell reflects on Microsoft’s Copilot, Google’s Gemini, plus the state of the art in SEO, wayward algorithms, video generation and the never-ending quest for the definition of ‘good content’
-
‘Independence, community, legacy’: inside a new book documenting the history of cult British streetwear label AriesRizzoli’s ‘Aries Arise Archive’ documents the last ten years of the ‘independent, rebellious’ London-based label. Founder Sofia Prantera tells Wallpaper* the story behind the project
