Drawing inspiration from long, cold winters in Sweden spent cooped up indoors comes a new collection of workout gear designed by industrial design student Ali Safa A.
Named 'Femton', the collection strives to alter public perceptions of exercise equipment while aiming to encourage healthy living and raise environmental awareness. The concept for the gear arose from Swedish designer Safa’s contempt for the array of plastic and rubber workout products available on the market today. He thus set out to create an alternative selection of products ‘designed to be a part of a characteristic home, always visible and to keep you motivated’.
Comprised of four apparatuses – an adjustable dumbbell, a core wheel, two push-up barrels and a jump rope – the tools are crafted from ash, marble and hemp. This choice of materiality may more typically be associated with the likes of a kitchen counter catalogue, but it provides the workout tools with a pure and natural material quality not often seen in exercise equipment. It is with this choice of material that Safa has hopes in ‘bringing back traditional values to a modern context’.
'Femton' is not currently available for purchase but Safa has been been in discussions with retailers about the potential for a limited-edition collection in the near future. The 'Femton Workout Kit' will, instead, be exhibited as part of a wider Analogue Ways expo (itself past of the Artisanal Ways offering) during Salone del Mobile, at OED Studio.
With its natural simplicity and pleasing aesthetic, this workout collection has some real weight behind it.
The new collection strives to alter public perceptions of exercise equipment while aiming to encourage healthy living and raise environmental awareness
The collection's constituent tools are crafted from ash, marble and hemp
The collection is comprised of four apparatuses: an adjustable dumbbell, a core wheel, two push-up barrels and a jump rope
The choice of marble, ash and hemp provides the workout tools with a pure and natural material quality not often seen in exercise equipment
INFORMATION
For more information, visit the Analogue Ways website
ADDRESS
OED Studio
via Savona, 11
Milan
-
Louis Vuitton drafts contemporary artists to use the house’s silk ‘carré’ scarf as a colourful canvasIn a tradition which dates back to the 1980s, Louis Vuitton has asked five artists to reimagine its silk carré scarf using floral motifs
-
'It’s not so much about art, it's more about the process': Tim Burton at the Design Museum'The World of Tim Burton' is now open at the Design Museum.
-
Bedside lamps for illuminated nightsThe Wallpaper* edit of the best design-focused bedside lamps and where to buy them: warm and bright autumn nights with this edit of bedside lamps for your room
-
Faye Toogood brings new life to Matisse’s legacyMilan Design Week 2023: tapped by Maison Matisse, the London-based designer has taken inspiration from the French master’s forms to create a collection of heirloom-worthy objects
-
Prada Frames 2023: Milan programme announcedProgramme announced for Prada Frames 2023 at Milan Design Week, the annual symposium curated by Formafantasma at Luigi Caccia Dominioni's Teatro Filodrammatici from 17 to 19 April
-
Alessi Occasional Objects: Virgil Abloh’s take on cutleryBest Cross Pollination: Alessi's cutlery by the late designer Virgil Abloh, in collaboration with his London studio Alaska Alaska, is awarded at the Wallpaper* Design Awards 2023
-
Salone del Mobile 2023: highlights from Milan Design WeekIn pictures: our highlights from Milan Design Week, held during the 61st Salone del Mobile 2023 (18-23 April)
-
USM launches blushing pink limited edition of its modular furnitureFollowing an installation during Milan Design Week 2022, USM launches a new pink limited edition of its Haller range
-
‘You don't want space; you want to fill it’: Milan exhibitionMaking its debut during Milan Design Week 2022 at Marsèll Paradise, a new exhibition by Matylda Krzykowski, explores how we approach the space we live in (until 15 July 2022)
-
Men’s mental health takes centre stage at an art and design exhibition by Tableau‘Confessions’, which travels to Copenhagen’s 3 Days of Design following its debut at Milan Design Week 2022, features commissioned work by 14 male artists, designers and architects, reflecting on toxic masculinity, vulnerability and mental health
-
Salone del Mobile 2022: highlights from Milan Design WeekIn pictures: our highlights from Milan Design Week 2022, held during the 60th edition of Salone del Mobile (7 – 12 June 2022)
