Haeckels opens ‘home of tranquility’ in Margate
Haeckels has opened a day spa in Margate, on England's south east coastline. The small-scale ‘natural skincare and wild fragrance’ brand – which collaborated on a diffuser and fragrance oil in our Handmade exhibition in 2017 – is renowned for its masterful material manipulation. If previous small scale projects are anything to go by, Haeckels House is set to be a well-crafted, well-visited retreat.
Housed above its existing store on Cliff Terrace, with stretching ocean views, the boutique treatment areas will offer Haeckels’ unique form of thalassotherapy; curative remedies based on the systematic use of sea water, sea products, and shore climate – making the most of its coastal location.
Alongside the three carefully furnished treatment rooms, Haeckels House is an event space; a base to showcase the work of talented upcoming designers such as Charlotte Kidger and Jo Elbourne, whose work is currently installed in the relaxation area. A pleasing palette – British sky-blue, ocean-spray cream, sandy orange – washes over the walls in waves, neatly sidestepping seaside cliché in favour of something more refined.
A self-evident labour of love, Haeckels House was created with the collaboration of the Haeckels team, their family members and local residents. Margate has a strong community drive, in addition to an influx of London's creative talents migrating there on the hunt for precious extra space and the bracing hit of coastal inspiration, not to mention the significantly lower living costs. With such creative energy arriving in the area by the train-load, it was only a matter of time before quality, design-orientated spaces like this one popped-up across town. Now, locals have a fitting place to unwind.
INFORMATION
For more information, visit the Haeckels House website
ADDRESS
18 Cliff Terrace
Margate, UK
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Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
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