Developed over a brief three-month period, YellDesign’s ’Papermeal’ project sees recipes recreated as stop-motion paper videos. Pictured: Episode 4: ’Fish & Chips’
'Papermeal', a project developed by the Melbourne animation studio YellDesign and developed over a brief three-month period, has debuted with a first series of five animations. The project – which commenced around lunchtime discussions about the potential of food – comprises reconstitutions of food in paper, with the aim of creating quirky animations to elevate everyday recipes into surreal and colourful works of art.
W*: How did the idea of food come into play? The recipes provide wonderful narratives for the animations but how did you select them?
YellDesign: We started with the concept and production technique first (100 per cent paper), then built the stories around that. For example, we’d discuss the idea of setting an unlikely scenario (like making pasta from scratch on your desktop), then think about what elements in that environment could contribute to the making of that meal. We ended up with more ideas than we could use!
Tell us more about the stop-motion animation. Each short film requires different sets and momentums – how did the team work in that respect?
We had a list of props needed for each shoot/scene. We kept the final sets very flexible, so we could make creative decisions on the fly. We don’t have this luxury with our brand work, so keeping it loose made the process very enjoyable and spontaneous.
Your use of paper is very creative and adds a layer of abstraction to the topic. Would you describe this media as instrumental to the process or more part of the concept and inspiration?
We set out with one goal – make complete recipes out of paper. As our studio style is more quirky and colourful, we naturally started to elevate the concepts using absurd forms and objects. The Jaffle video has loads of high-contrast colours and patterns, just because we thought it would look great – it works well.
In terms of the project’s identity, YellDesign introduces itself as a fully-dedicated production Vine studio. How does 'Papermeal' fit within this agenda?
Last year alone we made over 200 branded Vines – the bulk of our workload – but we also made 100 pieces of longer content. I think as short-form content has evolved, we are seeing more videos in the 15–30 second range, and even a few up to 60 seconds! We made our mark with Vine, but we are also constantly evolving as a creative group.
Finally, where do you think this project might go? Do you have any further plans for it?
Yes, we will be doing another series in future, but have to keep the concept under wraps. We will also be doing a number of larger projects like this each year to give our group the chance to go crazy on the creative – with no restrictions. We think it's important, keeps us fresh!
The project has the aim of creating quirky animations to elevate everyday recipes into surreal and colourful works of art. Pictured: Episode 5: ’Banana Split’
Says YellDesign, ’We kept the final sets very flexible, so we could make creative decisions on the fly. We don’t have this luxury with our brand work’
’We set out with one goal – make complete recipes out of paper. As our studio style is more quirky and colourful, we naturally started to elevate the concepts using absurd forms and objects’
A collection of props used for the animations
’The Jaffle video has loads of high-contrast colours and patterns, just because we thought it would look great – it works well,’ they explain. Pictured: Episode 2: ’Jaffle’
INFORMATION
For more information, visit the 'Papermeal' website
Photography courtesy YellDesign
-
Must-visit cinemas with award-worthy designCreativity leaps the screen at these design-led cinemas, from Busan Cinema Centre’s record-flying roof to The Gem Cinema Jaipur’s art deco allure
-
The modernist home of musician Imogen Holst gets Grade II listingThe daughter of the composer Gustav Holst lived here from 1964 until her death, during which time the home served a locus for her own composition work, which included assisting Benjamin Britten
-
This fun and free-spirited photography exhibition offers a chromatic view on the world‘Chromotherapia’ at Villa Medici in Rome, explores how we view colour as a way of therapy, and how it has shaped photography over the last century (until 9 June 2025)
