In-room shopping: Everlane is bringing its shoe collection to a hotel near you

As far as honest shopping goes, the online retailer Everlane has been consistently setting the benchmark since it was founded in 2010. Priding itself on providing manufacturing transparency and the subsequent cost savings to its discerning clientele, Everlane has been the go-to destination for well-made wardrobe essentials that don’t break the bank.
What started off as an assortment of basic t-shirts has since expanded into a fully-fledged collection of knitwear, cashmere, silk basics, leather goods and even footwear for both him and her. Its range of women's shoes, which currently includes a loafer, Chelsea boot, pointed flat and foam-soled plimsoll, is one of the San Francisco-based company’s most recent enterprises.
In a show of understanding that buying shoes online might not always be the easiest of tasks, Everlane is currently bringing its footwear collection to hotels in three cities across the United States. More than just a ‘try on’ experience, Everlane’s Room Service allows customers to feel out their shoes in a stylish penthouse suite in New York, San Francisco and Los Angeles. Private appointments ensure that things never get too crowded, while partnerships with local food vendors ensures that visitors have plenty of specially curated treats to eat and drink.
At its New York installment last week, visitors in Manhattan enjoyed city views from the Ace Hotel’s Loft Suite alongside eats from the hotel’s The Breslin restaurant, while in Brooklyn, the Wythe Hotel’s panoramic backdrop and food by Reynard probably made parting with cash all the easier. If the shoe fit (so to speak), customers could place their orders on site and enjoy expedited delivery. The event travels next to San Franscico’s Clift Hotel (3-4 November) and then Los Angeles’ Sunset Tower Hotel (8 November).
The range currently includes a loafer, Chelsea boot, pointed flat and foam-soled plimsoll
The event entitled Room Service allows customers to feel out their shoes in a stylish penthouse suite in New York, San Francisco and Los Angeles
Private appointments ensure that things never get too crowded, while partnerships with local food vendors ensures that visitors have plenty of specially curated treats to eat and drink. In New York, the event popped up at the Ace Hotel (left) and the Wythe Hotel (right)
The panoramic backdrops at the Wythe Hotel in Brooklyn probably made making a purchase all the easier
INFORMATION
Room Service travels to San Franscico’s Clift Hotel on 3-4 November and then Los Angeles’ Sunset Tower Hotel on 8 November
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Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
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