Independent look: Thethestore lifestyle shop opens in Hoxton
Meryl Fernandes' new lifestyle shop Thethestore fits into Hoxton like a missing jigsaw-puzzle piece. As an area for independent shops, Hoxton is growing in hipster popularity so fast that it may cease to become hipster altogether. Fernandes' previous Hackney Road venture was a vintage fashion shop called Found; she has now turned her attention to championing up-and-coming designers and beautiful packaging.

Meryl Fernandes' new lifestyle shop Thethestore fits into Hoxton like a missing jigsaw-puzzle piece. As an area for independent shops, Hoxton is growing in hipster popularity so fast that it may cease to become hipster altogether. Fernandes' previous venture at this Hackney Road location was a vintage fashion shop called Found; she has now turned her attention to championing up-and-coming designers and beautiful packaging.
Swedish design brand Nonuform is behind the sleek, clean aesthetic of Thethestore, the white interiors complementing her carefully chosen products.
As with many lifestyle stores, it is difficult to find the thread that links the products together when walking around the shop – between the toothpastes and the clothing racks are snail face creams and typography calendars. But good design unites these products. Otho Clothing, Ben Sutton Ceramics and Baxter of California skincare are among the brands given the Fernandes seal of approval.
'It's a tiny shop full of everything I love. I want people to take interest in these products and the designers behind them and become avid fans,' Fernandes explains. 'Most of the products are minimally designed independent brands who I've obsessively researched and persuaded to retail in London for the first time.' Thethestore is the essential micro-emporium we never knew we needed.
The store sells a wide range of lifestyle items, from wrapping paper to clothes and books. Everything has been carefully chosen by founder Meryl Fernandes
Fernandes’ previous Hackney Road venture was a vintage fashion shop called Found
Brands stocked include Otho Clothing (left) and Tom Pigeon (right)
Other favourites include Kiyoko lip balm and Marvis toothpaste, both packaged in trendy aluminium-style tubes
INFORMATION
Opening hours Wednesday–Friday, 2pm–7pm; Saturday–Sunday, 11am–5pm
For more information, visit Thethestore
ADDRESS
Thethestore
205 Hackney Road
London, E2 8JL
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.


















-
Showing off its gargoyles and curves, The Gradel Quadrangles opens in Oxford
The Gradel Quadrangles, designed by David Kohn Architects, brings a touch of playfulness to Oxford through a modern interpretation of historical architecture
By Shawn Adams Published
-
A Norfolk bungalow has been transformed through a deft sculptural remodelling
North Sea East Wood is the radical overhaul of a Norfolk bungalow, designed to open up the property to sea and garden views
By Jonathan Bell Published
-
A new concrete extension opens up this Stoke Newington house to its garden
Architects Bindloss Dawes' concrete extension has brought a considered material palette to this elegant Victorian family house
By Jonathan Bell Published
-
A former garage is transformed into a compact but multifunctional space
A multifunctional, compact house by Francesco Pierazzi is created through a unique spatial arrangement in the heart of the Surrey countryside
By Jonathan Bell Published
-
A 1960s North London townhouse deftly makes the transition to the 21st Century
Thanks to a sensitive redesign by Studio Hagen Hall, this midcentury gem in Hampstead is now a sustainable powerhouse.
By Ellie Stathaki Published
-
Manchester United and Foster + Partners to build a new stadium: ‘Arguably the largest public space in the world’
The football club will spend £2 billion on the ambitious project, which co-owner Sir Jim Ratcliffe has described as the ‘world's greatest football stadium’
By Anna Solomon Published
-
An architect’s own home offers a refined and leafy retreat from its East London surroundings
Studioshaw has completed a courtyard house in amongst a cluster of traditional terraced houses, harnessing the sun and plenty of greenery to bolster privacy and warmth
By Jonathan Bell Published
-
The museum of the future: how architects are redefining cultural landmarks
What does the museum of the future look like? As art evolves, so do the spaces that house it – pushing architects to rethink form and function
By Katherine McGrath Published