Jaguar I-Pace sets the marque on track for an all-electric future
The Jaguar I-Pace is a big car in every sense. As the first premium full-electric vehicle from a European manufacturer, beating Audi and Mercedes to market by several months, it is the self-appointed standard-bearer for this important next generation of automotive technology. For Jaguar itself, the model represents a radical departure for a manufacturer way too in love with its own image and comfort zone.
The I-Pace is also a physically hefty machine, its scale neatly disguised by elegant and appropriately futuristic styling. The company's design department, under former design chief Ian Callum, has done well to bring just the right dose of traditional values to this all-new genre, maintaining a sense of elegance and grace that isn’t always obvious in its current crop of conventional cars. It also drives with exceptional verve, deploying the best bits about an electric powertrain (smooth, instant acceleration and near silent progress) and cleverly cloaking its downsides, namely the weight of the battery pack.
As with all with electric cars, that weights sits low, so it’s down to chassis engineers to mask its impact with clever suspension that can insulate the passengers from bumps and thumps and still feel lithe and responsive in the corners. To Jaguar’s credit, the I-Pace is easily the most accomplished driver-focused EV to date, although the imminent arrival of the Porsche Taycan will no doubt shake things up.
Jaguar has bravely done away with the accumulated cruft of the brand’s weighty heritage and still to squeeze a distinctly Jaguar ‘look’ into a very un-Jaguar crossover-style body shape. Jaguar occasionally feels straitjacketed by its past, forever glancing over its shoulder at the veritable gallery of icons that it produced in the latter half of the 20th-century. Unlike, say, Porsche, the company has never completely capitalised on an evolutionary approach to design, instead see-sawing back and forth between clean breaks from the past and heavy-handed homages.
The I-Pace is none of these things, save for the mandated Jaguar grille, hardly a requirement on a pure electric car but now evolved into a visual shorthand for the best bits of the past, complete with feline headlights. In terms of proportion, as we've already noted, this is a very different beast. The four-square, crossover form makes enormous sense for electric vehicles and although the test car came with nearly £11,000 worth of largely cosmetic options, the base model is still an accomplished piece of design and packaging, with a flaring belt line that kicks up to convey a tapering passenger cell.
Inside, a full-length glass sunroof creates a light, airy interior, while the touch screens and dials are nicely balanced and intuitively arranged. In the long term, EVs threaten to do away with traditional car styles – saloons, estates and SUVs – in favour of more mono-box forms. The I-Pace might have broken one company's mould, but it also points the way to the shape of future competitors.
INFORMATION
Jaguar I-Pace HSE, from £74,445. jaguar.com
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
First look – Bottega Veneta and Flos release a special edition of the Model 600
Gino Sarfatti’s fan favourite from 1966 is born again with Bottega Veneta’s signature treatments gracing its leather base
By Hugo Macdonald Published
-
We stepped inside the Stedelijk Museum's newest addition in Amsterdam
Amsterdam's Stedelijk Museum has unveiled its latest addition, the brand-new Don Quixote Sculpture Hall by Paul Cournet of Rotterdam creative agency Cloud
By Yoko Choy Published
-
On a sloped Los Angeles site, a cascade of green 'boxes' offers inside outside living
UnStack, a house by FreelandBuck, is a cascading series of bright green volumes, with mountain views
By Ellie Stathaki Published
-
Jaguar reveals its new graphic identity ahead of a long-awaited total brand reboot
Jaguar’s new ethos is Exuberant Modernism, encapsulated by a new visual language that draws on fine art, fashion and architecture
By Jonathan Bell Published
-
Revived Scout Motors reveals two all-electric utility vehicle concepts
As Scout throws the covers off its debut Traveler SUV and Terra truck concepts, Wallpaper* speaks to its chief design officer Chris Benjamin about the reborn brand
By Jonathan Bell Published
-
Cadillac extends its EV portfolio with the new Vistiq, a luxury three-row SUV
If you absolutely have to drive an SUV, the launch of the Cadillac Vistiq means the marque now offers a full suite of electric options
By Jonathan Bell Published
-
Kia fields a pair of all-electric camping concepts, the PV5 WKNDR and EV9 ADVNTR
The 2024 SEMA show saw two new concept designs from Kia, exploring the art and function of the all-electric camping machine
By Jonathan Bell Published
-
The new Smart #5 takes the brand's essential character upmarket and offroad
Kai Sieber, head of design Smart at Mercedes-Benz Design, discusses the evolution and style of the new Smart #5
By Jonathan Bell Published
-
Looking for a long-range luxury EV that’s a true Tesla alternative? Welcome to the Lucid Air
We drive the Lucid Air, the high-performance Californian EV that’s a welcome leftfield choice in a sea of Musk-mobiles. Vote Lucid!
By Guy Bird Published
-
All hail the arrival of true autonomy? On Tesla’s proposed Robotaxi and techno-insecurity
Tesla’s new marketing push predicts a future of robot cabs, automated buses and autonomous home androids. We already want to get off
By Jonathan Bell Published
-
We report from the theatrical, laser-lit launch of Lynk & Co’s first European EV, the 02
In the future, will we treat cars like streaming services and simply subscribe to them? That’s one way that Lynk & Co envisages customers getting into their cars, including the new 02 EV
By Jonathan Bell Published