In 2017, designers John Morgan and Adrien Vasquez launched Abyme – a digital foundry, that creates visionary typographic stuff – from fonts to Ouija boards. Now, they’ve screenprinted a punchy, Seventies throwback sweatshirt with American artist Carolee Schneemann, and basically, we want it now.
Collaborations come naturally to Morgan, whose eponymous studio (established in 2000) revolves with cultural and creative figures (he has designed projects for the likes of Edmund de Waal, Helen Marten, the Barbican, Valentino). ‘Many Abyme ideas have developed through working together on other projects,’ he explains. ‘A work often begins life within another work.’ The same is true for the Schneemann sweatshirt.
The collaboration began when John Morgan Studio designed the second issue of The Magazine (of the Artist’s Institute, New York) which was dedicated to Schneemann. It features previously unpublished images from her studio, documenting half a century of morphological connections between her work and other visual material, including art, advertising, and popular culture.
Carolee Schneemann wearing the ABC sweatshirt in the mid 1970s
‘While working on the publication, I saw a faded and tightly cropped photograph of Carolee with a hand holding her around her waist, from the mid 1970s wearing a sweatshirt with the slogan “ABC We Print Anything”,’ explains Morgan. ‘The typography, erratic colouring and care-free sentiment was irresistible, so we proposed – with the support of Carolee and The Artist’s Institute, New York – to remake the sweatshirt in a limited edition.’
The shirts are on sale from today (23 March), for a short period at Tenderbooks in Cecil Court, London, where they will ‘hang in the window as Carolee may have originally seen them.’ They’re also available at the Abyme website, which is a work of art in itself. The site is a masterclass in digital design, with a dancefloor of typographic wizardry to feed your browser, and imagination. Happy typing.
‘ABC We Print Anything’, by Carolee Schneemann and Abyme, 2017
‘ABC We Print Anything’, by Carolee Schneemann and Abyme, 2017.
INFORMATION
‘ABC We Print Anything’, by Carolee Schneemann and Abyme, 2017, £280. For more information, visit the Abyme website
ADDRESS
Tenderbooks
6 Cecil Ct, London
WC2N 4HE
-
Rosewood Residences Beverly Hills launches: we take the tourRosewood Residences Beverly Hills launches to a design by Thomas Juul-Hansen, marking the brand's first standalone home project in the swanky Los Angeles neighbourhood
-
The all-electric Mini Aceman desperately wants you to have a good time behind the wheelWhat ingredients make up Mini’s secret sauce, and can an electrified version retain the flavour? We sample the Aceman EV to find out
-
The best beauty products of the month, from Prada mascara to Westman Atelier’s bronzing dropsThe best beauty products of the month, selected by Wallpaper*, include a new Prada mascara, Westman Atelier’s bronzing drops and more
-
‘There's a lot to fear and a lot to love in this world’: Penny Goring unveils new work in LondonA new collection of large-scale collages takes centre stage at 'Penny Goring: Cold Hunt Corsage' at Arcadia Missa, London
-
‘Leigh Bowery!’ at Tate Modern: 1980s alt-glamour, club culture and rebellionThe new Leigh Bowery exhibition in London is a dazzling, sequin-drenched look back at the 1980s, through the life of one of its brightest stars
-
‘Yay, To Have a Mouth!’: a London show explores our oral fixation, from Freud to fairytalesThis group show at Rose Easton gallery in east London, created in collaboration with Ginny on Frederick, uncovers our fascination with the mouth
-
High low culture and the sickly sweetness of Tootsie Rolls: Derrick Adams in LondonDerrick Adams plays with themes of Black Americana in ‘Situation Comedy’ at Gagosian London.
-
The Barbican as muse: composer Shiva Feshareki on bringing the brutalist icon to life through musicFor the last two years, British-Iranian experimental composer and turntablist Shiva Feshareki has been drawing on the Barbican’s hidden history as a gateway for her new piece. She talks to Wallpaper* about her Brutalist muse
-
Out of office: what the Wallpaper* editors have been doing this weekA taste of the dolce vita in London, some permanent artwork and a new eyeshadow palette – it's our editors' picks of the week
-
'We need to be constantly reminded of our similarities' – Jonathan Baldock challenges the patriarchal roots of a former Roman temple in LondonThrough use of ceramics and textiles, British artist Jonathan Baldock creates a magical and immersive exhibition at ‘0.1%’ at London's Mithraum Bloomberg Space
-
Discover Rotimi Fani-Kayode's fluid photographs of the queer male body, on show in London‘Rotimi-Fani Kayode: The Studio – Staging Desire’ at Autograph ABP celebrates the work of the Nigerian-born photographer
