Typography relearns its ABC with a retro 1970s throwback
In 2017, designers John Morgan and Adrien Vasquez launched Abyme – a digital foundry, that creates visionary typographic stuff – from fonts to Ouija boards. Now, they’ve screenprinted a punchy, Seventies throwback sweatshirt with American artist Carolee Schneemann, and basically, we want it now.
Collaborations come naturally to Morgan, whose eponymous studio (established in 2000) revolves with cultural and creative figures (he has designed projects for the likes of Edmund de Waal, Helen Marten, the Barbican, Valentino). ‘Many Abyme ideas have developed through working together on other projects,’ he explains. ‘A work often begins life within another work.’ The same is true for the Schneemann sweatshirt.
The collaboration began when John Morgan Studio designed the second issue of The Magazine (of the Artist’s Institute, New York) which was dedicated to Schneemann. It features previously unpublished images from her studio, documenting half a century of morphological connections between her work and other visual material, including art, advertising, and popular culture.
‘While working on the publication, I saw a faded and tightly cropped photograph of Carolee with a hand holding her around her waist, from the mid 1970s wearing a sweatshirt with the slogan “ABC We Print Anything”,’ explains Morgan. ‘The typography, erratic colouring and care-free sentiment was irresistible, so we proposed – with the support of Carolee and The Artist’s Institute, New York – to remake the sweatshirt in a limited edition.’
The shirts are on sale from today (23 March), for a short period at Tenderbooks in Cecil Court, London, where they will ‘hang in the window as Carolee may have originally seen them.’ They’re also available at the Abyme website, which is a work of art in itself. The site is a masterclass in digital design, with a dancefloor of typographic wizardry to feed your browser, and imagination. Happy typing.
INFORMATION
‘ABC We Print Anything’, by Carolee Schneemann and Abyme, 2017, £280. For more information, visit the Abyme website
ADDRESS
Tenderbooks
6 Cecil Ct, London
WC2N 4HE
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
-
The design-led restaurants to know in 2025
This year’s most read-about restaurant openings to inspire your 2025 cravings, from a playful diner in New York to an art-and-dining hub in Marrakech
By Sofia de la Cruz Published
-
From Polestar 1 to Polestar 6, a definitive guide to the acclaimed EV brand's cars and concepts
Now that the new Polestar 3 and 4 are on the road, we take stock of Polestar’s progress and chronicle its evolution, cataloguing all the EV car company’s models and concepts to date
By Jonathan Bell Published
-
The brutal harmony of Villa Caffetto: an Escheresque Italian modernist gem
The Escheresque Italian Villa Caffetto designed by Fausto Bontempi for sculptor Claudio Caffetto
By Adam Štěch Published
-
Inside the distorted world of artist George Rouy
Frequently drawing comparisons with Francis Bacon, painter George Rouy is gaining peer points for his use of classic techniques to distort the human form
By Hannah Silver Published
-
‘I'm endlessly fascinated by the nude’: Somaya Critchlow’s intimate and confident drawings are on show in London
‘Triple Threat’ at Maximillian William gallery in London is British artist Somaya Critchlow’s first show dedicated solely to drawing
By Zoe Whitfield Published
-
Surrealism as feminist resistance: artists against fascism in Leeds
‘The Traumatic Surreal’ at the Henry Moore Institute, unpacks the generational trauma left by Nazism for postwar women
By Katie Tobin Published
-
Looking forward to Tate Modern’s 25th anniversary party
From 9-12 May 2025, Tate Modern, one of London’s most adored art museums, will celebrate its 25th anniversary with a lively weekend of festivities
By Smilian Cibic Published
-
Out of office: what the Wallpaper* editors have been doing this week
A week in the world of Wallpaper*. Here's how our editors have been entertaining themselves in the run up to Christmas
By Hannah Tindle Published
-
Love, melancholy and domesticity: Anna Calleja is a painter to watch
Anna Calleja explores everyday themes in her exhibition, ‘One Fine Day in the Middle of the Night’, at Sim Smith, London
By Emily Steer Published
-
Ndayé Kouagou speaks the language of the chaotic social media influencer in London
Ndayé Kouagou celebrates meandering incoherence with an exhibition, ‘A Message for Everybody’, at Gathering in London
By Phin Jennings Published
-
Out of office: what the Wallpaper* editors have been doing this week
A snowy Swiss Alpine sleepover, a design book fest in Milan, and a night with Steve Coogan in London – our editors' out-of-hours adventures this week
By Bill Prince Published