Peugeot rediscovers its former design language with the new 208 GTi
Back in the pre-designer era, when objects of desire were typically matte black and thick plastic and produced by Braun or Sony, the quintessential compact performance car was a certain Peugeot 205 GTi. Thirty years later, and the neat simplicity of the 205's design and the delectable deftness of its controls are a distant memory. Cars are bigger, heavier and more powerful. The 'hot hatchback' genre is a squeezed and specialist niche, dominated by Golf's perennial GTI, while Peugeot is forever being made to atone for its failure to photocopy its original blueprint and produce a worthy successor.
The new 208 GTi is the first time Peugeot has explicitly referenced the original, lining them up alongside each other for photo shoots and practically begging the press to make the comparison. The new car passes the first test by being the best-looking Peugeot to wear the GTi badge since the original, now that the company's design language is finally rediscovering the innate elegance that was lost at the turn of the century. Inside, too, it's a pretty decent place to be, although the splashes of red trim are trying slightly too hard and the big touch screen infotainment system is hamstrung by a needlessly complex operating system.
On the road, the GTi delivers a very contemporary blend of swiftness and refinement. Sure, the memory of the original is hazy, if not non-existent, for most people. Today's driver - even small car driver - demands levels of comfort, reliability, efficiency and technology that would be unimaginable in 1984. Even the Golf GTI has evolved into a compact piece of premium design, rather than a tool for downsized racers. The Golf is also substantially more expensive. Appeals to heritage are a tricky balancing act, given that nostalgia is a notoriously inaccurate emotion. The 208 GTi is not a pure enthusiast's machine - they'll have to dig through the classified adverts to find one of the now rare original cars - but it is compact, quick, appealing and very easy to live with.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
The most whimsical hotel Christmas trees around the world
We round up the best hotel Christmas tree collaborations of the year, from an abstract take in Madrid to a heritage-rooted installation in Amsterdam
By Tianna Williams Published
-
Stone dials are making a comeback: here are the watches doing it best
Watches with hard stone dials are enjoying a surge in popularity
By Chris Hall Published
-
These illuminating fashion interviews tell the story of style in 2024
Selected by fashion features editor Jack Moss from the pages of Wallpaper*, these interviews tell the stories behind the designers who have shaped 2024 – from Kim Jones to Tory Burch, Willy Chavarria to Martine Rose
By Jack Moss Published
-
Peugeot’s sparky 308 gets hybrid power and handsome lines
The Peugeot 308 proves that mass-market design needn’t be dull, blending hybrid power with sharp lines and excellent detailing
By Jonathan Bell Published
-
BMW Motorrad brings out the big guns for its newest cruisers
BMW Motorrad R 18 Bagger and Transcontinental set the tone for high-voltage cruising with a brand collaboration with speaker specialist Marshall
By George Chapman Last updated
-
Dacia’s new Manifesto concept is a true outdoor utility vehicle
Utilitarian auto brand Dacia sets a bold new agenda with its Manifesto, a concept car pitched at the active outdoor market
By Jonathan Bell Last updated
-
The sun sets on traditional supercars at California’s Monterey Car Week
Monterey Car Week, the world’s most prestigious car gathering, is showcasing ever-more extravagant special editions, coachbuilt cars and all-new electric concepts. Here are seven key machines from 2022
By Rory FH Smith Last updated
-
Is McLaren’s GT a sports car, a tourer, or the best of both?
The McLaren GT is a capable all-rounder dressed up in svelte supercar clothes. It might also be the last of its type
By Jonathan Bell Last updated
-
Rolls-Royce puts the Phantom back on its lofty pedestal
A mid-life refresh ensures the flagship Rolls-Royce Phantom Series II is at the top of its game, a last hurrah for traditional engines before an electrified future
By Jonathan Bell Published
-
Prodrive’s new racing simulator is shaped by Callum to be front of the grid
The racing simulator shapes up – this new design from Prodrive and Callum is honed for the high-end games room
By Jonathan Bell Last updated
-
928 by Nardone Automotive: a restomod Porsche with Gallic verve and Italian style
928 by Nardone Automotive is a gracefully modernised version of Porsche’s endearingly different 928
By Jonathan Bell Last updated