Designed by interior design agency and consultancy Masquespacio, Rubio’s first physical retail presence is a world of pastel tones, neon glows and plant life framed within the concept of time travel. Its design taps into the publisher’s sixty year-plus history and provides an insight into what its future could look like.
‘When they [Rubio] contacted us, they told us that they wanted the store to blend the publisher’s lauded past with its unexpected future,’ explains Masquespacio creative director Ana Milena Hernández. ‘We have created a futuristic identity for Rubio using neon and methacrylate signs with bold colours that allow us to travel through time without losing the essence of the firm.’
The retail design works twofold, tapping into the nostalgia of older generations that have grown up with the publisher and engaging with a younger audience through digital technologies.
The 200 sq m interior is divided into sections for each of Rubio’s collections. The quirky interiors give way to quirky features: the mathematics space, for example, features rotating shelves that can be used as blackboards. Elsewhere, a methacrylate board allows visitors to improve their handwriting.
A number of further interactive activities can be found dotted throughout, including a peep-hole in the shop window, a roulette wheel exploring Rubio’s history, a storytelling speaker, ‘time machine’ augmented reality goggles and the highlight ‘tunnel of color’ and projection room.
‘We have sought to explain how we are a dynamic publisher open to the future and in constant evolution, but always remembering where we came from,’ states Rubio CEO Enrique Rubio. ‘In the end, our store tells our history, the life we lived and where we will continue to live. That is how we leap into the future.’
INFORMATION
cuadernos.rubio.net; masquespacio.com
ADDRESS
Calle Sorní Nº9
46004 Valencia
-
Mexican designers show their metal at Gallery Collectional, Dubai‘Unearthing’ at Dubai’s Gallery Collectional sees Ewe Studio designers Manu Bañó and Héctor Esrawe celebrate Mexican craftsmanship with contemporary forms
-
At The Manner, New York has a highly fashionable new living roomThe Manner, a new hopsitality experience by Standard International in the heart of SoHo, triples up as a hotel, private residence, and members’ club
-
First look – Bottega Veneta and Flos release a special edition of the Model 600Gino Sarfatti’s fan favourite from 1966 is born again with Bottega Veneta’s signature treatments gracing its leather base
-
Shop talk: new design hotspotsOur edit of best design stores, online and around the world, from Brooklyn to Vancouver, Paris to Lisbon
-
Anthony Vaccarello launches his reimagined retail concept with the new Saint Laurent Rive Droite boutique -
Home in one: Snowe’s new concept space is an apartment, showroom and retreat -
Luxury home décor brand L'Objet opens its first retail store in New York's West Village -
Member's market: Soho Home lets you take Soho House furniture away with you
