The Milan road show: auto brands drive into design territory at the 2014 Salone del Mobile

The reputation of Milan's Salone del Mobile rests on its ability to attract designers from every sphere, all eager to experience the latest trends in product design. This is a relatively fast-moving industry, one that apes fashion to the extent that dominant themes, colours, materials and innovations tend to be imitated and disseminated, translated from high-end products to mass-market ones in short market cycles.
See more of the car brands' offerings at the 'Auto Milano' show
Car designers look with envy at the speed of the process. With car making locked into a 10-15 year cycle, governed by the enormous complexity of manufacturing and technological development, one would imagine that the worlds of furniture design and automotive design would be content to eye each other with aloof suspicion. In fact, the past few years has seen several major manufacturers muscle in on Milan.
Last year the effect was pronounced, and the motoring sideshow persisted in 2014, with new installations, design competitions and the appearance of the odd concept car all conspiring to share the limelight with the big furniture brands. Jaguar's participation at Wallpaper* Handmade showed one approach, while other companies blew their budgets on massive interactive installations. Above, we take you on a tour of the action at the fast-growing Auto Milano show.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
Unlike the gloriously grotesque imagery in his films, Yorgos Lanthimos’ photographs are quietly beautiful
An exhibition at Webber Gallery in Los Angeles presents Yorgos Lanthimos’ photography
By Katie Tobin Published
-
Remembering architect David M Childs (1941-2025) and his New York skyline legacy
David M Childs, a former chairman of architectural powerhouse SOM, has passed away. We celebrate his professional achievements
By Jonathan Bell Published
-
At the Institute of Indology, a humble new addition makes all the difference
Continuing the late Balkrishna V Doshi’s legacy, Sangath studio design a new take on the toilet in Gujarat
By Ellie Stathaki Published
-
What to see at Milan Design Week 2025
We bring you a running guide to some of the events the Wallpaper* team is looking forward to at Milan Design Week (7–13 April) – from public installations and major launches to standout venues and must-see exhibitions. Stay tuned for updates...
By Hugo Macdonald Last updated
-
Salone Del Mobile 2025: Paolo Sorrentino, Robert Wilson, Sou Fujimoto and Pierre-Yves Rochon amongst this year's contributors
The countdown to Salone Del Mobile 2025 has begun. President, Maria Porro, announced first plans for the fair including some key names
By Cristina Kiran Piotti Published
-
Faye Toogood brings new life to Matisse’s legacy
Milan Design Week 2023: tapped by Maison Matisse, the London-based designer has taken inspiration from the French master’s forms to create a collection of heirloom-worthy objects
By Sam Rogers Published
-
Prada Frames 2023: Milan programme announced
Programme announced for Prada Frames 2023 at Milan Design Week, the annual symposium curated by Formafantasma at Luigi Caccia Dominioni's Teatro Filodrammatici from 17 to 19 April
By Rosa Bertoli Last updated
-
Alessi Occasional Objects: Virgil Abloh’s take on cutlery
Best Cross Pollination: Alessi's cutlery by the late designer Virgil Abloh, in collaboration with his London studio Alaska Alaska, is awarded at the Wallpaper* Design Awards 2023
By Rosa Bertoli Published
-
Salone del Mobile 2023: highlights from Milan Design Week
In pictures: our highlights from Milan Design Week, held during the 61st Salone del Mobile 2023 (18-23 April)
By Rosa Bertoli Last updated
-
USM launches blushing pink limited edition of its modular furniture
Following an installation during Milan Design Week 2022, USM launches a new pink limited edition of its Haller range
By Rosa Bertoli Last updated
-
‘You don't want space; you want to fill it’: Milan exhibition
Making its debut during Milan Design Week 2022 at Marsèll Paradise, a new exhibition by Matylda Krzykowski, explores how we approach the space we live in (until 15 July 2022)
By Cristina Kiran Piotti Last updated