Off-roading with the new Toyota Land Cruiser
To the casual observer, the Toyota Land Cruiser is an automotive anachronism, a craggy island adrift from mainstream thinking about the evolution of car design. The current car – seen here – dates from around 2009 although it received a substantial tech and styling update in 2018. How does it match up with the fiercely competitive big SUV sector? The Land Cruiser model has been around in one form or another for over 60 years. Originally launched in the early 1950s as a naked imitation of the wartime American Jeep, the Land Cruiser has slowly evolved into one of the most venerable of all motor cars, unbreakable and unstoppable.
These qualities are obviously important in the Australian Outback or sub-Saharan Africa, but perhaps less so when it comes to everyday roads. It might not have escaped your notice that the SUV boom shows no sign of abating and practically every manufacturer has a high-riding model on their books. But while most SUVs and crossovers are becoming more car-like and civilised in their driving style and appearance, the Land Cruiser has remained steadfastly old fashioned.
The earliest models have now earned their retro chic, with companies like ICON in LA restoring them to levels of industrial design perfection that far exceed their original quality. With the best will in the world, there’s nothing especially attractive about the current car. It is upright, bluff, and uncompromising, all the better for forging rivers, rambling across the savanna and tackling steep gradients. While other marques use the imposing scale of SUVs to convey a sense of grandeur and status, a Land Cruiser is rather more modest, if only because it implies a certain insouciance on the part of the owner about things like brands and style.
Inside, there are more updates, with a thin veneer of technology over the underpinnings of pure tradition. It all works as you’d expect, with touchscreen infotainment and plenty of buttons, knobs and dials – this is not the realm of glassy digital dashboards. A new 4-cylinder diesel engine delivers ample but languorous performance, with a bunch of dedicated off-road transmission controls to dig you out of the deepest bog. Toyota undeniably has the nous to build for the future – over four million Priuses (Priuii?) has given the company an unparalleled technical advantage. It is also ploughing money into hydrogen fuel cell technology, compact electric city cars, robotics and even flying cars.
But the Land Cruiser is about building for the future in a very different way, a car designed to survive and soldier on, outliving obsolescence and relentless updates. It is the kind of car that sits around on a country estate like an old retainer, bought new but lasting out the generations. These are rare qualities in modern industrial design and as such should be celebrated.
INFORMATION
Toyota Land Cruiser, from £52,855. For more information, visit the Toyata website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
A revamped Edinburgh apartment combines Californian-style modernism with modern craft
Archer + Braun have transformed an apartment in a historic house with finely tuned contemporary additions and sympathetic attention to detail
By Jonathan Bell Published
-
Formafantasma’s biodiversity-boosting installation in a Perrier Jouët vineyard is cross-pollination at its best
Formafantasma and Perrier Jouët unveil the first project in their ‘Cohabitare’ initiative, ‘not only a work of art but also a contribution to the ecosystem’
By Henrietta Thompson Published
-
Gingerbread City: architects sculpt London out of the season's favourite treat
Until December 29 in Chelsea, see London brought to life in a seasonal-appropriate medium by leading architects and designers
By Ellen Himelfarb Published
-
Quirky but quotidian, Toyota’s C-HR has brave looks but is a risk-free proposition
Toyota’s oddball C-HR might have concept car looks, but it’s still a rigorously engineered machine for those who like their cars to be solid, safe and reliable
By Jonathan Bell Published
-
Toyota bz4X SUV is the marque’s first pure electric vehicle
The Toyota bz4X is our first chance to explore how the long-standing masters of mass automobile production make an EV
By Jonathan Bell Published
-
ICON celebrates 500 custom Land Cruisers with epic 1964 New School Edition
Los Angeles-based ICON transforms classic off-roaders into paragons of contemporary style and performance. This is the 500th Land Cruiser the workshop has completed
By Jonathan Bell Published
-
Lexus LM wants you to have the back-seat ride of your life
The back of the Lexus LM has the space, grace and accoutrements to rival a Rolls-Royce. Can this upscale minivan reinvent the luxury car?
By Jonathan Bell Published
-
ICON transforms the humble Chevrolet Suburban into a minimalist monster
The 1970 Reformer by ICON is low-riding reinterpretation of an old-school crossover, blending extreme custom performance with Miesian minimalism
By Jonathan Bell Published
-
The debut Japan Mobility Show saw the country’s carmakers preview the near future
The 2023 Japan Mobility Show offered up a vast array of futuristic transportation, from concept sports cars to autonomous taxis, and eVTOL aircraft
By Jonathan Bell Published
-
Toyota and Jun Takahashi create a limited edition Aygo X
Toyota Aygo X Undercover edition is a city car spliced with a high-end streetwear brand
By Jonathan Bell Published
-
Toyota Century SUV is a new approach to low-key old-school luxury
The new hybrid Toyota Century SUV sees the marque take its luxury division to the global market for the first time
By Jonathan Bell Published