W* talk to Saab’s head of design Jason Castriota
Saab had a near-death experience late last year at the hands of GM but now the world's most enigmatic Swedish car brand is back in business with a Dutch supercar brand owner (Spyker), new product (the 9-5) and a new design vision to boot.
Wallpaper* caught up with 36-year old New York-based Jason Castriota – the ex-Bertone and Pininfarina designer responsible for the exterior of the Maserati Gran Turismo among others – and now Saab’s new head of design, to ask what he’s working on, classic Saab influences and why Mini had better watch its back.
What’s your design vision for Saab?
I'm after that 'jet on the road aesthetic'. I want to recuperate Saab's aeronautical roots including that double teardrop shape from its fantastic history that has been diluted in recent years. But it will be done with a thoroughly modern take. Saab has good rivals so we need to do something very distinctive.
What are the definitive classic Saabs from your point of view?
Almost the entire range really. The 92, 96, 98, 99 and 900 are burned into my mind, from the aero-inspired lines of some of the earlier models to the sportiness, utility and distinctive proportions of the 900.
What was the first assignment in your new job?
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
My pitch to get this job was the next 9-3. I presented it at the time of the New York auto show in April 2010 and the deal was sealed. Some of the architecture has evolved from an existing GM platform but what started as re-skin ended up as a new car. I didn’t want to throw the baby out with the bathwater as there have been some great Saab concepts in the last decade that couldn’t be seen through, but at the same time I’m not here to baby-sit what was here before either. With the 9-3 we need something much bolder. You can’t go into a knife fight with a wooden spoon.
So what can we expect from Saab next?
At the LA show this year you’ll see the production 9-4X based on the 2008 concept, followed by the 9-5 wagon in 2011 plus a new concept from me in the same year before the production 9-3 arrives in 2012. It’s a tight timeline to get that 9-3 right! Afterwards my next homework assignment is a new small Saab.
Can you reveal a bit more about this small Saab?
It will be called either the 9-1 or 9-2 and be a Mini Cooper size and segment rival. It’s a product for customers to buy into the brand with, maybe their first real car purchase before hopefully moving up the Saab range.
Guy Bird is a London-based writer, editor and consultant specialising in cars and car design, but also covers aviation, architecture, street art, sneakers and music. His journalistic experience spans more than 25 years in the UK and global industry. See more at www.guybird.com
-
Fashion features editor Jack Moss' style gift guide
Wallpaper* fashion features editor Jack Moss compiles his fantasy festive wish list – from a surreal Bottega Veneta tree decoration to Hylton Nel’s Dior-approved ceramic cats
By Jack Moss Published
-
Out of office: what the Wallpaper* editors have been doing this week
A trip to Geneva, a festive light ceremony, new season fashion and pre party season health and wellness: it's been another busy week in the world of Wallpaper*
By Bill Prince Published
-
10 items to liven up your Thanksgiving party in style
With Thanksgiving just around the corner, we've curated a selection of items to make 28th November a celebration to remember
By Millie Milliken Published
-
Peugeot’s sparky 308 gets hybrid power and handsome lines
The Peugeot 308 proves that mass-market design needn’t be dull, blending hybrid power with sharp lines and excellent detailing
By Jonathan Bell Published
-
BMW Motorrad brings out the big guns for its newest cruisers
BMW Motorrad R 18 Bagger and Transcontinental set the tone for high-voltage cruising with a brand collaboration with speaker specialist Marshall
By George Chapman Last updated
-
Dacia’s new Manifesto concept is a true outdoor utility vehicle
Utilitarian auto brand Dacia sets a bold new agenda with its Manifesto, a concept car pitched at the active outdoor market
By Jonathan Bell Last updated
-
The sun sets on traditional supercars at California’s Monterey Car Week
Monterey Car Week, the world’s most prestigious car gathering, is showcasing ever-more extravagant special editions, coachbuilt cars and all-new electric concepts. Here are seven key machines from 2022
By Rory FH Smith Last updated
-
Is McLaren’s GT a sports car, a tourer, or the best of both?
The McLaren GT is a capable all-rounder dressed up in svelte supercar clothes. It might also be the last of its type
By Jonathan Bell Last updated
-
Rolls-Royce puts the Phantom back on its lofty pedestal
A mid-life refresh ensures the flagship Rolls-Royce Phantom Series II is at the top of its game, a last hurrah for traditional engines before an electrified future
By Jonathan Bell Published
-
Prodrive’s new racing simulator is shaped by Callum to be front of the grid
The racing simulator shapes up – this new design from Prodrive and Callum is honed for the high-end games room
By Jonathan Bell Last updated
-
928 by Nardone Automotive: a restomod Porsche with Gallic verve and Italian style
928 by Nardone Automotive is a gracefully modernised version of Porsche’s endearingly different 928
By Jonathan Bell Last updated