Dry spell: the beauty world is tapping into the concerns about global water shortage

As the World Wildlife Fund declares that, by 2025, two-thirds of the world could face water shortages, a new cosmetics category, dubbed ‘waterless beauty’, is emerging.
Korean brands, such as Whamisa and The Lotus, as well as European brands, like Cor and Butter, are trading on the back of their waterless credentials. Often, some water must still be added to make the product effective, but the small inroads into reduced water consumption and the shrinking packaging needs are effective at ringing environmental alarm bells. Not to mention the fact that when the water is replaced with oils and botanical ingredients, the product is likely to pack more of a punch.
RELATED STORY
As originally featured in the September 2018 issue of Wallpaper* (W*234), and shot inside London’s Royal Opera House, which has been newly reconfigured by Stanton Williams.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
All-In is the Paris-based label making full-force fashion for main character dressing
Part of our monthly Uprising series, Wallpaper* meets Benjamin Barron and Bror August Vestbø of All-In, the LVMH Prize-nominated label which bases its collections on a riotous cast of characters – real and imagined
By Orla Brennan
-
Maserati joins forces with Giorgetti for a turbo-charged relationship
Announcing their marriage during Milan Design Week, the brands unveiled a collection, a car and a long term commitment
By Hugo Macdonald
-
Through an innovative new training program, Poltrona Frau aims to safeguard Italian craft
The heritage furniture manufacturer is training a new generation of leather artisans
By Cristina Kiran Piotti