WE11’s 360-degree fitness studio opens in London

There are a plenty of technical and attractive looking boutique gyms on offer for fitness-enthused Londoners. But many have the same flashing lights and uninspiring interiors that become repetitive. WE11 stepped away from this trend, creating a uniquely refined approach to gym-going.
Located in Great Portland Street, WE11 is London’s newest fitness studio with a fully equipped training studio for therapists and freelance personal trainers. An articulate range of aesthetically pleasing, refreshing and natural products come courtesy of Bergman Interiors, who aimed to bring that ‘barefoot luxury’ feeling as soon as you walk through the doors.
The space evokes a sense of togetherness. From the objects, to the materials used, the people and the general flow of the environment – everything works ‘as a unit, as a community’. The use of natural ribbed timber panels and sustainable gathered finishes, cement flooring with decorated terrazzo and elegant lighting all adds to the well-thought out interior design which conjures a ‘zen’ appearance. Their aim is to ‘move from the darkness into the light, with fresh colours and natural materials.’ The café lounge itself has a welcoming reception. Serving delicious, healthy and organic produce, which is available for gym clients and the public.
The wellness clinic made a space to inspire the fitness community, putting attention to detail and establishing an ‘energetic guest experience’ which is the main theme of the studio. Freelance professional trainers and therapists can book by the hour on a flexible basis to fit around busy schedules.
INFORMATION
For more information, visit the Bergman Interiors website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
All-In is the Paris-based label making full-force fashion for main character dressing
Part of our monthly Uprising series, Wallpaper* meets Benjamin Barron and Bror August Vestbø of All-In, the LVMH Prize-nominated label which bases its collections on a riotous cast of characters – real and imagined
By Orla Brennan
-
Maserati joins forces with Giorgetti for a turbo-charged relationship
Announcing their marriage during Milan Design Week, the brands unveiled a collection, a car and a long term commitment
By Hugo Macdonald
-
Through an innovative new training program, Poltrona Frau aims to safeguard Italian craft
The heritage furniture manufacturer is training a new generation of leather artisans
By Cristina Kiran Piotti
-
The best gyms around the world for design buffs in 2018
By Mary Cleary
-
Skate park design goes to the British seaside with Guy Hollaway’s F51
F51 is Folkestone's brand new, dedicated, multistorey skate park, courtesy of the Roger De Haan Charitable Trust and Hollaway Studio
By Ellie Stathaki
-
Community centre architecture redefined: Holborn House by 6a and Caragh Thuring opens
Holborn House by 6a Architects and Caragh Thuring opens for the Holborn Community Association in London, bridging art and community architecture with people at its heart
By Ellie Stathaki
-
Pink concrete skatepark is a striking urban landmark in the Chihuahuan Desert
A team of architects, landscape designers, sociologists and urban planners came together to create La Duna, a fine example of skatepark architecture on the northern border of Mexico
By Ellie Stathaki
-
Last chance to play: Yinka Ilori's colourful basketball court in Canary Wharf is a slam dunk
Artist and designer Yinka Ilori applied his signature colourful geometries to his design for this new public basketball court in Canary Wharf, London
By Rosa Bertoli
-
Building muscle: London architecture walks and runs
Try these London architecture walks and runs for some physical and intellectual edification
By Simon Mills
-
Janne Tuunanen captures modernist architecture of renovated Helsinki Olympic Stadium
Photographer Janne Tuunanen captures the sharp modernist architecture of the recently renovated Helsinki Olympic Stadium in Finland in his latest series
By Ellie Stathaki
-
Yinka Ilori’s colourful skatepark in France is a pillar of the community
Sport, street art and community merge in Yinka Ilori’s skatepark in Roubaix, project that is part of Lille’s World Capital of Design 2020
By Rosa Bertoli