With the launch of the new Lotus Emira and Eletre, the car maker struck up a new audio partnership. Its choice of sound-maker for the sports car and electric SUV was KEF, the long-standing British audio specialist.
KEF was able to work its magic with the new cars, particularly the Eletre, with its partnership with Dolby Atmos. Both the standard KEF Premium (1380W, 15 speakers) and the optional KEF Reference (2160W, 23 speakers) have the unique surround-sound system.
KEF LS60 Wireless Lotus Edition speakers
Now the two companies have announced an off-road partnership. The KEF LS60 Wireless Lotus Edition is a special run of KEF’s unique wireless speaker system. Finished in a resplendent British racing green finish, a colour with a well-deserved connection to Lotus, the LS60 Wireless is a floor-standing speaker with the ability to connect to practically any audio source, from turntables to consoles and televisions, as well as all major streaming services.
This will be the first of a new series of KEF x Lotus products, a synergy that emphasises both brands’ long-established technical mastery and focus on paring back engineering to the bare, most efficient essentials. The LS60s are slim and tall, standing 109cm with a base plate that’s just 16cm across. The slender styling offers plenty of placement options, and the system’s total power output of 1400W is enough to fill the largest of rooms.
KEF LS60 Wireless Lotus Edition, £7,000 per pair, UK.KEF.com, LotusCars.com
-
Jack White's Third Man Records opens a Paris pop-upJack White's immaculately-branded record store will set up shop in the 9th arrondissement this weekend
-
Designer Marta de la Rica’s elegant Madrid studio is full of perfectly-pitched contradictionsThe studio, or ‘the laboratory’ as de la Rica and her team call it, plays with colour, texture and scale in eminently rewarding ways
-
‘Nothing just because it’s beautiful’: Performance artist Marina Abramović on turning her hand to furniture designMarina Abramović has no qualms about describing her segue into design as a ‘domestication’. But, argues the ‘grandmother of performance art’ as she unveils a collection of chairs, something doesn’t have to be provocative to be meaningful
