Plug-in Toyota RAV4 combines function and technology
The manufacturer's hybrid system has been honed over decades of experience
Toyota is one of the most sophisticated car makers on the planet, with a vast global product range and a typical annual output of 10.725 million vehicles (in 2019). As its press office points out, that’s a car every three seconds. Quite a few of those cars are RAV4s, the company’s long-running ‘mid-size’ SUV. When this model first debuted back in 1994 it was a genuine breath of fresh air, a compact, high-riding ‘Recreational Activity Vehicle’ that scratched a hitherto unknown consumer itch for a robustly styled car that evoked the go-anywhere qualities of an off-roader without complexity or weight.
There was an even an early electric version (albeit sold only in California at the turn of the century). As it matured, the RAV4 grew in scale and the simple design of the original gave way to Toyota’s off-kilter assemblage of scoops, curves and vents. The new model, the fifth generation, continues the company’s wayward aesthetic, endearing only because the function and technology are so refined. To our eyes at least, the Toyota aesthetic seems to be coalescing into something a bit more interesting than ugly, although the high, boxy proportions of this SUV are still somewhat challenging.
There are good reasons why the majority of plug-in hybrids and pure electric cars maintain the trend for SUVs. For a start, bigger cars have space for complex hybrid systems or the battery volume needed to quell range anxiety. But SUVs also make good profits, all the more essential in an industry that operates with wafer thin margins. However, as recent reports have attested, the benefits of low to zero-emission technology are being offset by the trend towards bigger cars. Hence the RAV4 unwittingly sits at the intersection of all these conflicting demands and desires. It’s a great car, built on Toyota’s New Global Architecture (TNGA) platform. This modular system gives the company the massive flexibility it needs to produce everything from Daihatsu Kei cars through to luxury saloons, pure electric cars and big SUVs.
This is engineering driven by raw economics, and it’s testament to Toyota’s engineering acumen that the RAV4 glides and rides with impressive grace. It has a peerless hybrid system, honed over decades of experience. It is comfortable, practical, and easy to drive, if not quite so easy on the eye, although the newly announced ‘Hybrid Black Edition’, finished in a fashionably dark colour wave inside and out, giving its unconventional angles a fresh foil. The auto industry is walking an increasingly fine line between utility and desire. Big might be profitable for now, but at some point, we’re all going to have to downsize.
INFORMATION
Toyota RAV4 Dynamic 4x2, as tested £34,485
toyota.co.uk
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
‘Irving Penn: Centennial’ offers an unparalleled look at the seminal American photographer’s oeuvre
A new retrospective in A Coruña, Spain celebrates the meticulous grandeur of Irving Penn, spanning fashion editorial, still-life, nudes and portraiture across seven decades
By Jack Moss Published
-
Inside Luna Luna: the amusement park designed by artists lands in New York
‘Luna Luna: Forgotten Fantasy’ – featuring rides by Basquiat, Lichtenstein, Hockney, Haring, and Dalí – has opened at The Shed
By Osman Can Yerebakan Published
-
Why champagne pairs beautifully with fine food
Maison Krug unites champagne with decadent cuisine in the latest edition of its ‘Single Ingredient’ adventure, in collaboration with globally renowned Michelin-starred chefs who enhance the flavours and aromas of Krug Grande Cuvée or Krug Rosé
By Melina Keays Published
-
Toyota bz4X SUV is the marque’s first pure electric vehicle
The Toyota bz4X is our first chance to explore how the long-standing masters of mass automobile production make an EV
By Jonathan Bell Published
-
ICON celebrates 500 custom Land Cruisers with epic 1964 New School Edition
Los Angeles-based ICON transforms classic off-roaders into paragons of contemporary style and performance. This is the 500th Land Cruiser the workshop has completed
By Jonathan Bell Published
-
Lexus LM wants you to have the back-seat ride of your life
The back of the Lexus LM has the space, grace and accoutrements to rival a Rolls-Royce. Can this upscale minivan reinvent the luxury car?
By Jonathan Bell Published
-
ICON transforms the humble Chevrolet Suburban into a minimalist monster
The 1970 Reformer by ICON is low-riding reinterpretation of an old-school crossover, blending extreme custom performance with Miesian minimalism
By Jonathan Bell Published
-
The debut Japan Mobility Show saw the country’s carmakers preview the near future
The 2023 Japan Mobility Show offered up a vast array of futuristic transportation, from concept sports cars to autonomous taxis, and eVTOL aircraft
By Jonathan Bell Published
-
Toyota and Jun Takahashi create a limited edition Aygo X
Toyota Aygo X Undercover edition is a city car spliced with a high-end streetwear brand
By Jonathan Bell Published
-
Toyota Century SUV is a new approach to low-key old-school luxury
The new hybrid Toyota Century SUV sees the marque take its luxury division to the global market for the first time
By Jonathan Bell Published
-
Toyota Aygo X is designed for the rough and tumble of the city
Compact, competent and free from any overheated ego, the Toyota Aygo X is the socially acceptable face of the combustion engine
By Jonathan Bell Published