Aston Martin has always had a rosy relationship with Japan. The sports car maker’s elegant output and close affiliation with all things tailored, British and sleek has given Aston Martin something of a cult reputation over the decades, and the company’s latest foray in the region will do its image no harm.
Aston Martins against the Tokyo skyline
Aston Martin Ginza showroom emphasises luxury
With an opening timed to align with April’s Japanese Grand Prix 2024, the new Aston Martin Ginza showroom brings the refreshed brand image to Asia for the first time, following on from the 2023 opening of Q New York. Located within The Peninsula Tokyo, the new space demonstrates Aston Martin’s ongoing push into the upper end of the luxury market.
A pair of DBXs flank an Aston Martin DB12 Volante at The Peninsula, Tokyo
As with the New York showroom, the Tokyo location is designed to place the emphasis on the customisation and personalisation programmes provided by Aston Martin’s ‘Q by Aston Martin’ division. The 324 sq m space is arranged across two storeys and contains a digital media wall and customer lounge for specifying new cars, in addition to space to display up to three Aston Martin cars at any one time.
Personalisation is a key part of the new Ginza showroom's remit
The Japanese market has responded well to recent launches like the DBX707 SUV and the new DB12. With May 2024’s launch of the thoroughly revised Aston Martin Vantage, the current sports car line-up will be completely refreshed.
The Aston Martin DB12 on Tokyo's Rainbow Bridge
As Aston Martin’s global chief brand and commercial officer Marco Mattiacci notes, ‘Tokyo is one of the most important centres of luxury in the world. Having been the number one city location for new Aston Martin sales in 2023, we are delighted to double our retail presence with this stunning new landmark showroom in the five-star hotel, The Peninsula Tokyo.’
Inside Aston Martin Ginza
The new site joins the existing Aston Martin Tokyo location. The Peninsula Tokyo is centrally placed alongside Tokyo’s Imperial Palace and Hibiya Park, forming one of the landmarks of the Ginza district. Pairing the Aston Martin brand with this icon of five-star luxury feels like a natural progression for a brand.
Personalisation is on the rise for every luxury car brand, with new models carefully designed to facilitate the incorporation of bespoke material and colour choices. Q by Aston Martin has seen a 36 per cent global growth, year on year, and the services offered ranges from relatively simple colour and trim requests right up to completely bespoke cars like the DBR22 roadster, the DBS770 Ultimate, the one-off Aston Martin Victor and the limited series Aston Martin Valour.
The new Aston Martin Vantage in Tokyo
With the imminent arrival of new leadership in the experienced form of former Bentley CEO Adrian Hallmark, as well as a number of upcoming and as yet undisclosed product launches – including its foray into electrification - the venerable company will continue to evolve throughout the rest of the 2020s.
Aston Martin Ginza, The Peninsula Hotel, Toyko, Japan, AstonMartin.com, @AstonMartin
-
Clocking on: the bedside analogue timepieces that won’t alarm your aestheticWe track down the only tick-tocks that matter, nine traditional alarm clocks that tell the time with minimum fuss and maximum visual impact
-
Architecture, sculpture and materials: female Lithuanian artists are celebrated in NîmesThe Carré d'Art in Nîmes, France, spotlights the work of Aleksandra Kasuba and Marija Olšauskaitė, as part of a nationwide celebration of Lithuanian culture
-
‘There is more work to be done in the garden’: Dries Van Noten on deciding to grow his burgeoning beauty lineFor Dries Van Noten, 2024 has been a landmark year. After stepping down from fashion in June, the designer speaks to Wallpaper* about a new focus on nurturing the brand’s beauty line and spending more time in his beloved garden
-
Aston Martin bring the Midas touch to their super tourer with the DB12 Goldfinger EditionReleased in honour of the sixtieth anniversary of the iconic James Bond film, Aston Martin has gone all out to the DB12 Goldfinger Edition a worthy collector’s item for high rolling film fans
-
The mibot is a tiny single-seater ‘mobility robot’ for traversing Japan’s crowded city centresJapan is the undisputed centre of compact car culture, and KG Motors' new mibot is one of a new wave of micro-EVs that look set to take the country’s cities by storm
-
The new V12-powered Aston Martin Vanquish arrives to conquer the world of luxury GT carsThe luxury British marque’s new Vanquish flagship is absolutely, positively, definitely, its final flirtation with V12 power. Or is it?
-
Could a car be any more muscular? Aston Martin unleashes the bold and brutalist ValiantEquipped with a V12 engine, manual gearbox and chiselled bodywork, the limited-edition Aston Martin Valiant is the company’s most extreme front-engined road car to date
-
Aston Martin Vantage review: we take the wheel to find out if it makes the supercar gradeThe new Aston Martin Vantage is an upgrade on every conceivable metric, resulting in a machine with more power, luxury and dynamic ability than ever before
-
Aston Martin DBX707 SUV is updated with a new interior and infotainmentThe new Aston Martin DBX707 has better tech, better design but the same raw power, keeping its spot at the top of the ultra-SUV tree
-
Aston Martin Vantage is reshaped and revitalised for a new generationThe Aston Martin Vantage is a sports car with an authentic racing heritage, now upgraded and enhanced with new styling and fresh interiors
-
Year in review: the top 10 cars of 2023, as selected by Wallpaper’s Jonathan BellWhat were the best four-wheeled offerings of 2023? Transport editor Jonathan Bell takes us through the year’s most intriguing automobiles
