In partnership with BMW
At Cannes International Film Festival 2024, BMW is premiering the BMW XM Mystique Allure, a collaboration of star power, cinematic soundtrack, and state-of-the-art fashion technology. The one-off design is a bold statement of contemporary and progressive luxury, dedicated to supermodel Naomi Campbell.
Composer Hans Zimmer with Naomi Campbell at the launch of the BMW XM Mystique Allure in Cannes
The first-ever BMW tailored with high-fashion materials and exclusively soundtracked with a Hans Zimmer composition, the vehicle features a Hollywood-meets-haute couture aesthetic inspired by the penchant of Campbell – who also collaborated on a 2023 BMW XM campaign – for violet and deep blue looks.
Working with Swiss textile manufacturer Jakob Schlaepfer, whose fabrics are used by fashion houses such as Dior and Chanel, the BMW design team translated luxurious fashion materials into an intense, highly saturated Ultramarine tone with a silky matte finish, reminiscent of the BMW ‘Frozen’ colours. They then connected the exterior paintwork scheme to the interior design with saturated velvets and frozen metallic painted sequins, reflecting shades from intense violet to deep ultramarine.
‘The innovative design does not stop at aesthetics,’ notes Campbell. Since 2021, BMW and Academy Award-winning composer Zimmer have been working together to develop the emotionally moving drive sound for electrified BMW models. Now, Zimmer has also created a suitably alluring campaign soundtrack for the BMW XM Mystique Allure. The project sees BMW continue to expand the sound spectrum for its electric vehicles, with a signature sense of luxury and creativity.
With the launch of the BMW XM Mystique Allure, BMW reprises its role as official partner at the Cannes International Film Festival. The project, ‘celebrates individuality, creativity, and luxury expression’, says Stefan Ponikva, vice-president BMW Brand Experiences. ‘We’re proud to be unveiling the one-of-a-kind XM at Cannes Film Festival, marking our third consecutive year as an official partner.’
-
Prada opens Sea Beyond, a new centre for ocean education in the Venetian LagoonCreated in partnership with UNESCO-IOC and designed by Carlo Ratti, the centre marks the first educational space of its kind in Italy
-
‘David Hockney 25’: inside the artist’s blockbuster Paris show‘David Hockney 25’ opens 9 April at Fondation Louis Vuitton in Paris. Wallpaper’s Hannah Silver soaked up the resolute, colourful homage to the brilliant relentlessness of life
-
How a 17th-century Japanese archive inspired Dimorestudio’s lustrous new textile collection'It’s a meeting point of past and present, East and West,' says 12th-generation fabric maker, Masataka Hosoo.
-
BMW celebrates half a century of its pioneering Art Car project with exhibitions and moreWe present a portfolio of the artists who have contributed to 50 years of BMW Art Cars, including Andy Warhol, John Baldessari, Jenny Holzer and David Hockney
-
Peruse the new BMW Group Archive to explore the evolution of BMW design over the decadesFor lovers of the marque, BMW’s commitment to online archiving is second to none. The latest website from the Bavarian manufacturer is this extensive visual catalogue of 80 years’ worth of BMW design
-
The top 10 concept cars of 2024, as selected by Wallpaper’s Transport EditorWe round up our favourite forays into futuristic design with this collection of concepts and design studies showcasing the transport of tomorrow
-
New BMW i5 Touring is an all-electric tech powerhouse that brings the noiseBMW has thrown its considerable expertise into making the i5 eDrive40 M Sport Pro Touring the ultimate zero-emission all-rounder. Jonathan Bell tries it out
-
BMW’s limited-edition Skytop roadster draws on the past. Could it also predict the future?Just 50 examples of the BMW Skytop are being built, and they’ve all been spoken for. We examine whether this classically styled machine is a harbinger of aesthetic change
-
The 2024 Goodwood Festival of Speed hosted a wealth of auto innovation, from hypercars to hot hatchesThe best new SUVs, EVs, hatchbacks and supercars to emerge from the 2024 Goodwood Festival of Speed
-
The Concept Mercedes-AMG PureSpeed and BMW Concept Skytop offer drop-top dreamsBMW and Mercedes-AMG open up with two new convertible concepts, one pitched at performance, the other at the spirit of the good life
-
BMW Vision Neue Klasse X reveals the shape of tomorrow’s electric SUVNew concept the BMW Vision Neue Klasse X previews the next-generation ‘X’ models
