Bugatti Tourbillon, an analogue hypercar that keeps its digital powder dry, 2024-style
In a world awash with landfill product, cars like the new Bugatti Tourbillon are extremely unlikely to add to the problem
The designers behind the new £3.2m 1800hp Bugatti Tourbillon know that these are machines that will endure forever. It’s a point that clearly focuses their minds. ‘Once built and hopefully never crashed, these things don’t disappear,’ Bugatti design director Frank Heyl explained to Wallpaper*. ‘They endure the decades within car collections. So what does that mean for design? It means it had bloody better be timeless and not littered with today’s technology.’
As the first all-new Bugatti since pioneering Croatian electric vehicle newcomer Rimac took control of the 115-year-old storied French marque in late 2021, the Tourbillon might logically have become an all-electric vehicle.
But 36-year-old owner Mate Rimac thought differently, as he declared on the hypercar’s world premiere at its elegant Molsheim, France HQ in late June 2024: ‘The obvious thing would have been to re-skin a Rimac Nevera, but Bugatti doesn’t do obvious.’ Rimac recently launched his newest side project, the Verne autonomous vehicle project, which might just have sated his love of EVs.
Bugatti Tourbillon: a hypercar designed to endure
Instead, for Bugatti, Rimac decided to tap into the emotions he knows so many high-end car aficionados have for the mechanical look, feel, function and sound of a naturally aspirated internal combustion engine – and just add a little electric assistance and modern design and manufacturing ‘know-how’.
The result is a Cosworth-developed 1000hp 8.3-litre V16 petrol engine that nestles behind the two seats of the Tourbillon, and which can be viewed in all its glory through the rear window. In addition to those 16 cylinders, the engine has three electric motors for company, two at the front and one at the rear, adding another 800hp to collectively contribute to a 1800hp total.
Bugatti reckons this’ll catapult the Tourbillon from 0-62mph in 2.0 seconds. The Tourbillon also has a 25kWh battery which, if desired, allows the car to cruise emission-free under electric-only power for 37 miles, but despite that extra tech, remarkably Bugatti’s engineers have managed to make the car a touch lighter than its non-hybrid Chiron predecessor.
The elegant Chiron was a tough act to follow, so the Tourbillon’s designers didn’t stray too far from the successful visual formula. Mate Rimac admitted the exterior design was an evolution rather than a revolution, but there are some key differences in the new model, from the wider interpretation of its famous horseshoe-shaped front grille, to a more pulled-forward, complex frontal area and a newly patented, knee-high carbon fibre rear diffuser, to help the 277mph-capable car stay grounded at high speeds.
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The interior design sees perhaps an even bigger leap. The cabin’s centrepiece, situated right in front of the driver, is a cluster of intricate analogue dials within transparent cases displaying speed, revs and more. Clearly inspired by high-end skeletal-style horology, the prominence of these dials explains the ‘Tourbillon’ name – a reference to the balancing technology used by luxury mechanical watchmakers to improve accuracy regardless of the angle of the mechanism.
Viewed up close – even from the back – this feature is incredibly detailed, beautifully finished and, unlike so many luxury see-through wristwatches, functional and sophisticated too. There is a token screen in the car – so customers can link an Apple phone and mirror-screen CarPlay, or view a reversing camera to aid parking – but it only deploys from the top of the centre console when the driver requests it.
Otherwise, this reminder of the (sometimes unsightly) modern motoring world remains out of sight, so as not to sully the timeless interior vista. Alongside intricately knurled indicator stalks and tightly woven sections within the interior door panels and seat side bolsters –recalling respectively, precision instruments and luxury handbags – the overall effect is breathtaking. While such incredible attention to detail is not ‘needed’, there is no doubt the result is ‘wanted’.
Attending the world premiere among the glittery global crowd of existing Bugatti customers, the reaction was overwhelmingly positive. On that evidence, the wonderfully well resurrected marque should have no trouble selling its limited 250-unit production run. First deliveries are due in 2026 but you can expect most Tourbillons to still be around a century later.
Guy Bird is a London-based writer, editor and consultant specialising in cars and car design, but also covers aviation, architecture, street art, sneakers and music. His journalistic experience spans more than 25 years in the UK and global industry. See more at www.guybird.com
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