Caon Design Office and Woolmark reshape the form and feel of airline seats

The Modulo concept for a new generation of airline seats uses Merino wool as the primary surface, proposing a fresh approach to materials for transportation design

Modulo airline seats by Caon Design Office and Woolmark
(Image credit: Caon Design Office)

This fabric-swathed enclosure is an exclusive presentation of a new concept for airline seats by Caon Design Office and Woolmark. ‘Modulo’ is an attempt to solve several issues at once in the fiercely competitive and regulation-heavy aviation seating market.

Modulo seating by Caon Design Office and Woolmark

(Image credit: Caon Design Office)

Why wool works for Caon Design Office’s airline seats

The key innovation is the use of Australian Merino wool as the primary material. Caon’s research led it to this 100 per cent natural and renewable fibre, which is not only biodegradable but is famously soft, while also breathable and strong. Working with Woolmark, Caon’s Modulo concept, shown here in a First Class configuration in a series of exclusive renders, cuts down on overall weight and also makes interior overhauls much more practical.

Modulo seating by Caon Design Office and Woolmark

(Image credit: Caon Design Office)

‘In exploring how to expand the capability of the wool fibre within the airline industry, we address a major bugbear of airlines in that they have to spend huge sums of money and time in changing the feel of their cabin interiors,’ says studio founder David Caon. ‘Passengers will also benefit by having more of this wonderful material which breathes and allows us to play with light and opacity to create new scenarios for privacy and relaxation.’

Modulo seating by Caon Design Office and Woolmark

(Image credit: Caon Design Office)

The tactile qualities of the seat are emphasised by the material’s being sculpted into a series of soft organic forms, combining transparency, opacity, storage, sensors, and screens into a seamless environment that can be easily swapped out to reflect changes in branding and identity.

Modulo seating by Caon Design Office and Woolmark

(Image credit: Caon Design Office)

The sensors are another pioneering element of the design. Strategically placed to monitor and regulate the seat temperature, they also encourage and prompt movement at key points throughout the duration of the flight to ensure the healthiest experience for passengers.

Modulo seating by Caon Design Office and Woolmark

(Image credit: Caon Design Office)

The Merino wool forms a core component of a new 3D-knitted wool membrane, a surface that is significantly lighter than the conventional combination of a composite structure and material cladding. Weight saving is a primary method of reducing overheads and emissions in the embattled aviation industry. These woollen elements are paired with a structural framework of titanium, aluminium, and carbon fibre that forms the core of the transformable seat mechanism.

airline seat detail, by Caon Design Office and Woolmark

(Image credit: Caon Design Office)

The pliability of the wool membrane enables a seamless transition from open to private enclosure, while the knitting methods also reduce the amount of foam support within the seat itself. All this is held in place with a specially developed quick-release mechanism, effectively turning the entire seat enclosure into a giant seat cover. Costly refits and expensive downtime would be a thing of the past. 

Modulo seating by Caon Design Office and Woolmark

(Image credit: Caon Design Office)

Caon set up his studio in 2009 after working with George Sowden and Jerszy Seymour in Milan and collaborating with Marc Newson in Paris. Caon Design Office has worked on a variety of projects, from brand identity and graphics through to interior architecture, with a long-standing relationship with Qantas (Caon designed the Qantas Airbus A350 cabins we tried out in 2023). 

Wool airline seating detail by Caon Design Office and Woolmark

(Image credit: Caon Design Office)

The Modulo concept is just one expression of this new material approach, which Caon hopes can be applied to all forms of contemporary transportation. ‘The concept's adaptability ensures that as we move towards more sustainable and technologically advanced transport options, Modulo can seamlessly integrate, enhancing passenger comfort and experience across various travel ecosystems,’ the studio notes.

Airline seating shelving unit and drink holder by David Caon Office and Woolmark

(Image credit: Caon Design Office)

CaonDesignOffice.com, @CaonDesignOffice

Woolmark.com, @theWoolmarkCompany

Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.