Volkswagen celebrates 50 years of the Golf, its most famous modern model, with a flight of fancy
Wallpaper* travelled to eastern Turkey in search of the perfect backdrop to mark 50 years and eight generations of the evergreen VW Golf
The Volkswagen Golf is celebrating its 50th birthday, so Wallpaper* went in search of some balloons. Welcome to arid and ancient Cappadocia, in eastern Turkey, with its flame-like ‘fairy chimney’ rock formations and fresco-covered cave churches cut into the jagged valley walls.
Once a hotspot for troglodytes, it now caters to tourists. The town of Göreme, which was a centre of early Christianity, sits at the heart of a network of valleys filled with these fantastical boulders and otherworldly hermitages. The landscape is perhaps best appreciated from the air, which is why in the last couple of decades Göreme has become the world headquarters of hot air ballooning. Up to 200 balloons take off at sunrise every morning. The Golf only needs 50.
The Wolfsburg-built Mk1 Golf was the people’s car for the post-hippie era, with an angular shape and a steep hatchback that was a U-turn on the Beetle and which remains a highlight of genius designer Giorgetto Giugiaro’s CV. Reduced to the essentials, the lines are clean and the C-pillar, which lives on in the current, 2024 Golf, is striking.
In May 1974, when the Mk1 first came to the market, the Oil Crisis was still causing shockwaves at the petrol pumps, and here was a small, beautifully engineered and chic small car that appealed to almost every section of society. Like the Mini, it was essentially classless. Thirty-seven million Golfs have since been sold.
VW brought all eight generations to Cappadocia for us to sample. Available as a three- or five-door, each generation has seen the little Golf swell slightly, becoming more rounded, accommodating safety systems, more effective crash structures, and elbow room for larger or more space-sensitive humans along the way.
It has drifted from what has become known as the A-segment, the smallest category of passenger car, to C-segment – ie, medium. Yet it remains practical, well-proportioned and peppy even if you don’t opt for the GTI. The Mk2 followed in 1983, Mk3 in 1991, Mk4 in 1997, Mk5 in 2003, Mk6 in 2008, Mk7 in 2012 and Mk8 in 2019. Like a record collection, each era evokes strong memories.
The Mk4 was a high point in terms of simple yet dynamic styling and upmarket refinement, and the one I didn’t want to give back. While Ferdinand Porsche’s game-changing Beetle democratised mobility, his grandson Ferdinand Piëch’s Mk4 Golf democratised luxury. This was an Audi in all but name. Having been for a play in the first and most recent models, I scooped up the keys to the Mk4 V6 4motion, cranked up some 1990s beats and blasted it across the honeycomb tundra of Göreme’s Love Valley.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Earlier that morning, I’d stood on a high plateau to watch the balloons rise as the sun came up, the bulb-shapes intermittently glowing as the pilots ignited the burners. While the VW crew busied themselves shooting their own cars, I watched as couples posed for wedding photographs, sometimes with knackered old Chevy and Fiat convertibles. Local entrepreneurs are doing a roaring trade facilitating this sort of thing.
There’s no denying the awesome spectacle of more hot air ballons than you can count silently navigating the busy apricot sky and the hazardous dentures of the rocks below. Among them flickered a white balloon with a big VW logo on it. The following day, at 6am, I was in the wicker gondola myself, gazing down at the volcanic landscape. At 60 million years old, it has some legs on the Golf still.
Then again, Volkswagen has promised that unlike the Polo, Passat and Beetle, the Golf name will live on into the next decade and the Mk9 is set to break cover in 2028. Maybe one day the Golf will be as old as the ancient fairy chimneys and medieval monasteries hewn from the Cappadocian rocks, but it still feels young and entirely buoyant.
The Volkswagen Golf range starts at £27,420, Volkswagen.co.uk
Adam Hay-Nicholls is a London-based journalist and author who writes about cars, travel and anything a bit James Bond. He has contributed to Country Life, Sunday Times, Sunday Telegraph, GQ, and Air Mail and has been an F1 correspondent for nearly 20 years. He also runs the Luxury Gonzo! Substack. @adamski173linkedin.com/in/adamhaynicholls/
-
‘What does a Luca Faloni jacket look like?’: this suede bomber marks the brand’s first foray into outerwear
‘Made for years to come’, this lightweight bomber marks Luca Faloni’s entry into outerwear and encapsulates the label’s provenance-focused approach
By Jack Moss Published
-
Montreal Navigator: a guide to the city, from modernist marvels to gastronomic gems
Montreal, Quebec’s largest city, is a creative whirlwind, offering up a vibrant mix of arts and design venues, great restaurants, and a crowd-pulling cultural calendar
By Laura May Todd Published
-
Filippo Grazioli to exit Missoni, succeeded by a veteran of the Italian house
In a week of fashion musical chairs, news comes from Milan this morning that Filippo Grazioli is leaving Missoni, replaced by veteran designer Alberto Caliri
By Jack Moss Published
-
We sample the world’s first all-electric DeLorean, a stainless steel marvel for the modern age
Electrogenic brings its brilliance with batteries and motors to bear on the iconic DeLorean DMC-12, giving this classic design the futuristic feel it deserves
By Jonathan Bell Published
-
Bentley rolls out the latest version of its majestic grand tourer, the Continental GT Speed
Available as both coupé and convertible, the fourth generation Bentley Continental GT Speed harnesses hybrid power to become a record breaker for the brand
By Jonathan Bell Published
-
Fiat Grande Panda first look: will retro-seeking lightning strike twice?
This is the new Fiat Grande Panda, a compact hybrid and electric car that brings delightful design back to a well-loved model
By Jonathan Bell Published
-
New Volkswagen California is a hybridised camper van that has it all
The Volkswagen New California camper van is here, the latest update to VW’s evergreen classic, bringing a larger platform, more flexibility and hybrid power for the first time
By Jonathan Bell Published
-
New Rivian R2 and R3 downsize a format to increase the EV company’s standings
The Californian manufacturer has revealed the new Rivian R2 and R3, all-electric SUVs that combine practicality with functional elegance
By Jonathan Bell Published
-
VW Golf at 50: the new model, and a look back at the pioneering small car
A VW Golf update brings new tech, innovations and efficiencies to keep the car at the heart of the brand 50 years after its debut
By Jonathan Bell Published
-
CES 2024 was a showcase for how to shoehorn AI into next-generation cars
CES 2024 in Las Vegas underlined that future mobility will be shaped by AI, like it or not, as intelligent assistants emerge to guide, plan and converse with their human cargo
By Jonathan Bell Published
-
24 transportation design innovations for 2024
From electric cars to new airports and sports boats, here’s a non-exhaustive list of 24 of the most interesting transportation design innovations to expect in the coming year
By Jonathan Bell Published