Volvo EX30 squeezes new materials and world-leading safety into a compact EV
The new Volvo EX30 is the smallest car in Volvo’s range. The full electric SUV provides a compelling mix of forward-thinking interior design with innovative materials and Google technology
This is Volvo’s new EX30, a fully electric compact SUV that takes the brand into the small car space for the first time in a generation. The Volvo EX30 goes hard on sustainability and accountability, taking a leaf out of sister company Polestar’s great big book of decarbonisation by setting out the facts and stats behind the shiny new metal.
Available in three different mechanical configurations (an all-wheel drive Twin Motor Performance model and rear wheel drive Single Motor and Single Motor Extended Range), the EX30 makes a virtue of its relatively small footprint. Volvo describes it as having ‘the smallest lifecycle CO2 footprint of any Volvo car to date’, calculating that over the course of 200,000km of driving, the car will produce under 30 tonnes of CO2 (including that used in its manufacture).
Volvo (and Polestar) are ahead of the game when it comes to such calculations, even though there’s no standard metric that can be applied across the entire industry. And given that Volvo’s other products are mostly large SUVs and estates, it’s not especially surprising to find the EX30 gets the best score here. Volvo has worked hard to ramp up the recycled materials; a quarter of the aluminium used, for example, and the interior dashboard proudly bears the flecks that signify second-use plastic (in this case from discarded plastic window frames).
The tech elements also follow Volvo’s ongoing path to simplicity. For the first time, a Volvo interior appears as pared back and minimal as the original Tesla, a choice that won’t please everyone (the company used to ensure its knobs and buttons could be operated when wearing heavy Swedish winter gloves). Key functions are duplicated on the steering wheel, but everything else goes through a Google-driven 12.3in screen.
All this is wrapped up in a body style that’s distinctly conservative, distinguished only by the marque’s new frontal treatment (slimmer lights, no grille) and the signature kicked-up line on the rear door that meets the thick C-pillar. Short overhangs maximise internal space and there’s Volvo’s industry-leading safety systems, both in terms of the car’s physical construction and its advanced electronic systems.
The EX30 might be small, but it’s also mighty; in Twin Motor Performance guise it dispatches the 0-60mph sprint in 3.4 seconds, making it the fastest-accelerating Volvo ever. That same model will have a range of up to 265 miles, while the Single Motor Extended Range model gets an extra 10 miles on top of that. The base Single Motor model makes do with only around 200 miles, although all three versions naturally feature fast charging.
Despite the relatively conventional exterior, the EX30 marks a sea-change in approaches to colour, materials and trim. The four design themes – Breeze, Indigo, Mist and Pine – use materials like woven flax, upcycled denim, ground plastic, blended wool, recycled plastic bottles for the carpets and a material called ‘Nordico’, made partly from Finland- and Sweden-sourced pine oil.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
The pared-back interior is not lacking in practicality, with myriad storage spaces, from dedicated phone pockets for rear passengers to a removable rear storage box and a size guide in the boot. First deliveries are due in early 2023, with a rugged EX30 Cross Country version following later in the year.
Volvo EX30, from £33,795, Volvocars.com
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
Join our tour of Taikaka House, a slice of New Zealand in Seoul
Taikaka House, meaning ‘heart-wood’ in Māori, is a fin-clad, art-filled sanctuary, designed by Nicholas Burns
By SuhYoung Yun Published
-
Why radical Swedish designer Ann-Sofie Back was way ahead of her time
A new book and exhibition, ‘Go As You Please’, celebrates 20 years of Ann-Sofie Back’s subversive, Swedish design. Nicole DeMarco speaks to the designer about her distinct (and much-referenced) brand of ‘failed glamour’
By Nicole DeMarco Published
-
Duyi Han’s immersive psychedelic installation in Shanghai is like ‘seeing the world from a higher dimension’
Chinese artist Duyi Han on ‘Visions of Bloom’ in Shanghai, his reimagination of a secret Chinese garden through a psychedelic video and furniture installations
By Daven Wu Published
-
Revived Scout Motors reveals two all-electric utility vehicle concepts
As Scout throws the covers off its debut Traveler SUV and Terra truck concepts, Wallpaper* speaks to its chief design officer Chris Benjamin about the reborn brand
By Jonathan Bell Published
-
Cadillac extends its EV portfolio with the new Vistiq, a luxury three-row SUV
If you absolutely have to drive an SUV, the launch of the Cadillac Vistiq means the marque now offers a full suite of electric options
By Jonathan Bell Published
-
Kia fields a pair of all-electric camping concepts, the PV5 WKNDR and EV9 ADVNTR
The 2024 SEMA show saw two new concept designs from Kia, exploring the art and function of the all-electric camping machine
By Jonathan Bell Published
-
The new Smart #5 takes the brand's essential character upmarket and offroad
Kai Sieber, head of design Smart at Mercedes-Benz Design, discusses the evolution and style of the new Smart #5
By Jonathan Bell Published
-
Looking for a long-range luxury EV that’s a true Tesla alternative? Welcome to the Lucid Air
We drive the Lucid Air, the high-performance Californian EV that’s a welcome leftfield choice in a sea of Musk-mobiles. Vote Lucid!
By Guy Bird Published
-
Volvo’s ultra-efficient EX30 compact EV gets its first real competition, the new Smart #3
We experience the highly rated Volvo EX30 and Smart’s most recent foray into pure electric cars, the #3. Which is the best executed small SUV?
By Jonathan Bell Published
-
All hail the arrival of true autonomy? On Tesla’s proposed Robotaxi and techno-insecurity
Tesla’s new marketing push predicts a future of robot cabs, automated buses and autonomous home androids. We already want to get off
By Jonathan Bell Published
-
We report from the theatrical, laser-lit launch of Lynk & Co’s first European EV, the 02
In the future, will we treat cars like streaming services and simply subscribe to them? That’s one way that Lynk & Co envisages customers getting into their cars, including the new 02 EV
By Jonathan Bell Published