CitizenM Amstel opens in Amsterdam

Lounge area featuring a red sofa, pink chairs and a large piece of geometric artwork

(Image credit: TBC)

last updated 22 July 2022

The citizenM group is on a roll. In just over a decade, it has opened no less than 19 hotels worldwide, with five having opened this year alone.

In something of a homecoming though, the no-frills hospitality brand has landed back in Amsterdam - with the city's third outpost - 11 years after its inaugural opening with citizenM Schiphol Airport in 2008.

A former bank - a striking 1928 red brick pile characterised by a façade of white ladder windows - has been repurposed by the brand's long-time design partner, Concrete into a lively set-up, straight out of the finely tuned citizenM playbook, but with local Amsterdam touches.

The 88 compact rooms feature the brand's signature XL King beds alongside artwork curated by local gallery, Foam Editions, while the public spaces are a riot of colours, with the brand's trademark furnishings and fixtures by Vitra, Fermob, Aartek and Gubi among others.

Like all the brand's properties, the smart self check-in kiosks, 24-hour food and drink availability at CanteenM, and the hotel ambassadors complete the CitizenM experience, proving that sometimes less, certainly is more.

Seating area featuring a work area, artwork, shelving, and a mural on the ceiling

Two tables and chairs in a private, boxed space, with a window looking out into the garden

Bedroom featuring bed with leather headboard, down lights, and window to the garden

ADDRESS

Sarphatistraat 47
1018 EW
Amsterdam

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Melina Keays is the entertaining director of Wallpaper*. She has been part of the brand since the magazine’s launch in 1996, and is responsible for entertaining content across the print and digital platforms, and for Wallpaper’s creative agency Bespoke. A native Londoner, Melina takes inspiration from the whole spectrum of art and design – including film, literature, and fashion. Her work for the brand involves curating content, writing, and creative direction – conceiving luxury interior landscapes with a focus on food, drinks, and entertaining in all its forms

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