Fire and salt fuel the new Beef Club eatery at Volkswagen’s Autostadt
Beef Club, revamped by Ester Bruzkus Architekten, turns to fire and salt in its cooking as well as its interior inspiration
Found within the future-facing Volkswagen campus – which serves as a brand hub and an experience centre – in Wolfsburg, Germany, restaurant Beef Club has reopened its doors following an extensive refresh by Ester Bruzkus Architekten. The project follows a basic rule of sustainability, which, according to Peter Greenberg, partner at the German architecture studio, is ‘to save as much as possible but to make it as contemporary as possible’. As such, the team strived to reuse elements from the restaurant’s previous iteration but repurposed them to upgrade its atmosphere.
Nature and innovation collide at Beef Club
The fresh design – which references the fire and salt that are key elements of Beef Club cooking – combines a spacious communal area with a sophisticated private zone. At the heart of the public dining experience is a visible open kitchen and brick fireplace that display the theatrical grilling of meats and vegetables. Both follow a composition of three kinds of fired brick, glazed and unglazed, in different formats. Adjacent to this is a large pink salt monolith by Königssalz, used as a counter to display different kinds of salt that are used in the dishes. Individual tables lie ahead, crafted from salt-treated wood and displaying a unique colour and texture. Meanwhile, wooden benches running the room’s length and inspired by Alvar Aalto’s Wolfsburg churches, enhance the social feel of the restaurant.
Enveloping Beef Club is a discreet, earthy colour palette complemented by industrial-style lighting and technical fixtures, such as silver cylindrical overhead lamps repurposed from the previous space. Shades of green, brown, orange, and black contribute to the cosy atmosphere of the room, which looks out to a leafy canal. A shift into darker floor tiles welcomes guests into the private dining room, where the light and colours are slightly more lavish. Here, the old booth seating and bar set-up are reused with new finishes to maintain a cohesive look. ‘All in all, the project’s concept is to harness the archaic within the technological, inviting the community of Wolfsburg into the campus,’ adds Greenberg.
Beef Club is located at Stadtbrücke, Wolfsburg, autostadt.de
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Sofia de la Cruz is the Travel Editor at Wallpaper*. She was born in Madrid, Spain but moved to London when she was 14 years old. Being exposed to the city’s creative pulse at such a young age shaped her into the inquisitive professional she is today. Before joining the Wallpaper* team in 2023, she worked for Hypebae and Hypebeast UK, where she focused on the intersection of art, fashion, and culture. Additionally, she contributed to Futurevvorld by covering a variety of sustainability topics.
-
Gucci’s new book is a love letter to London and its contradictions
Part of the ‘Gucci Prospettive’ series, Sabato De Sarno has drafted Charlene Prempeh and Lewis Dalton Gilbert of A Vibe Called Tech to curate an expansive portrait of their home city of London through a collage of artworks, photography and text
By Jack Moss Published
-
Teenage Engineering introduce the OP-XY sequencer, an ode to Teutonic sounds and style
A dynamic performance sequencer, the Teenage Engineering OP-XY is the latest highly desirable piece of kit from the Swedish electronics firm
By Jonathan Bell Published
-
Expandable Trailers delivers instant luxury accommodation on wheels
The new Expandable Mansion is a truckable structure that'll transform the remotest location into a restful retreat
By Jonathan Bell Published
-
Hamburg’s new food court Le Big TamTam offers traditional flavours in an irreverent setting
Le Big TamTam, designed by Studio Aisslinger, marks a new era in Hamburg’s hospitality-rich Hanse District
By Sofia de la Cruz Published
-
Inside MM:NT Berlin Lab, the new futuristic aparthotel captivating the tech-savvy
Wallpaper* spends two nights at the currently-on-trial MM:NT Berlin Lab, a digitally hosted escape for guests who value independence
By Clare Dowdy Published
-
Hamburg’s Central Congress Bar is all about 1960s smoky boardroom glamour
Central Congress Bar in Hamburg offers an unconventional and retro respite from the working week
By Anastasia Miari Published
-
Rosewood Munich’s opulent elegance embraces its historic features
Rosewood Munich balances historic detailing with modern luxury to create a quiet German escape
By Harriet Thorpe Published
-
Locke at East Side Gallery: step inside its characterful interiors in Berlin
Locke at East Side Gallery in Berlin opens its doors; get ready to check into its dynamic interiors by Grzywinski+Pons
By Ellie Stathaki Published
-
Gekko House — Frankfurt, Germany
By Harry McKinley Last updated
-
Purs — Andernach, Germany
By Dan Stapleton Last updated
-
Otto — Berlin, Germany
By Sophie Lovell Last updated