Primo’s, the older sophisticated sister to Mr. Fong’s – a favourite after-hours Chinatown drinking establishment – is NYC’s latest offering in elevated hotel bars.
Discovered inside The Frederik Hotel in Lower Manhattan, partner Aisa Shelley inspires the spirit of summer holiday through Mediterranean styles of drinking with Spritzes, Negroni’s, anisette, and endless cups of coffee. Part classic cocktails, part reimagined European aperitifs served with midnight pasta, and coconut chili anise vodka highballs, Primo’s atypical bar menu reveals its playful, one-of-a-kind mindset intended for a plush haven for drinks and small bites before and after meals.
With nods to art deco, mid-century modern, and a Seventies Italian aesthetic, designer Camilla Deterre sourced distinct sets of vintage lamps and chrome-framed chairs from the 1950s and 60s, reupholstering them with velvet cushions and pairing them with custom-made terrazzo tiles and wood panelling.
Highlighting the darkly lit den, and conceived specifically for Primo’s, is an impressive mural painted by Conie Vallese – a theatrical composition of contrasting geometric shapes and colours in sync with a well-orchestrated cocktail bar. Split between the front bar and back room den, the latter is saved for late-night dancing and continuous cocktail hour from Thursday through Saturday.
INFORMATION
ADDRESS
129 Chambers St
-
Step inside this Upper East Side jewel box apartmentThis radiant Lexington Avenue home is a harbinger of good things for the Upper East Side, and the latest focus of The Inside Story, our series spotlighting intriguing and innovative interior design
-
A new hilltop California home is rooted in the landscape and celebrates views of natureWOJR's California home House of Horns is a meticulously planned modern villa that seeps into its surrounding landscape through a series of sculptural courtyards
-
Is a tiny tattoo the best holiday souvenir? Kimpton Hotels think soIn partnership with Tiny Zaps, Kimpton Hotels is bringing city-inspired tattoo pop-ups to five U.S. locations
-
Is a tiny tattoo the best holiday souvenir? Kimpton Hotels think soIn partnership with Tiny Zaps, Kimpton Hotels is bringing city-inspired tattoo pop-ups to five U.S. locations
-
Alba Los Angeles is an Italian vacation disguised as a restaurantThis buzzy NYC import brings a slice of la dolce vita to West Hollywood
-
At Bar Etoile, Scandi-chic meets leisurely Los AngelesThis new Melrose Park joint mixes art-world references, French bistro vibes and an out-of-this-world martini
-
The world's most heavenly destinations for astrotourism in 2025We're in for a big year for celestial events. These are the world's best hotels to see the cosmos as you've never seen it before
-
Printemps' New York outpost blooms with possibility – and enchanting designThanks to designer Laura Gonzalez, this new retail mecca blooms colour, atmosphere and narrative
-
At Bar Siesta in Los Angeles, meals linger and moods perk upThis new Silver Lake hotspot showcases Spain's design, culture, and delectable tinned fish
-
New York’s only revolving restaurant is back in actionLocated inside the New York Marriott Marquis, The View Restaurant and Lounge reopens following a 360 refresh courtesy of The Rockwell Group
-
An Upper East Side townhouse is transformed into a chic French bistroAt Chez Fifi, Sweden’s Joyn Studio has created an elevated setting that transports diners to 1930s Paris
