HGU — New York, USA

NoMad continues to march towards becoming Manhattan’s next neighbourhood du jour with the opening of HGU New York. The previously off-the-beaten district sandwiched between Madison Square Park and Herald Square has recently become popular with hoteliers, and HGU is just the latest in a line of properties to make NoMad its home base.
The recently unveiled hotel occupies a Beaux-Arts building from 1905, but today, it’s all about modern interiors with the kind of eclectic, artsy style that wouldn’t look out place inside the glamorous New York apartment of a local luminary. Overseen by designers Peter Guzy of Asfour Guzy Architects and DD Allen of Pierce Allen Design, there’s a soft, barebones quality to the decor, with rooms relying mostly on texture to define the space’s pared down aesthetics. Hand-woven patchwork Turkish rugs are topped with beds layered with blankets and fur throws with cone-shaped lighting fixtures hanging overhead. While the bathrooms are nearly all white.
It’s in 1905 Lounge where the HGU’s visual narrative is at its most dynamic; marble fireplace, warm leather chairs, sunburst chandeliers, shocking red walls, and tweed couches combine to give it a private-club feel. This is also where drawings, paintings, and sculptures by contemporary artists like Jamie Roadkill, Liz Markus, and LF Schultz can be viewed, thanks to the hotel’s collaboration with Chelsea art destination Gallery 151.
INFORMATION
ADDRESS
34 E 32nd Street
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Unlike the gloriously grotesque imagery in his films, Yorgos Lanthimos’ photographs are quietly beautiful
An exhibition at Webber Gallery in Los Angeles presents Yorgos Lanthimos’ photography
By Katie Tobin Published
-
Remembering architect David M Childs (1941-2025) and his New York skyline legacy
David M Childs, a former chairman of architectural powerhouse SOM, has passed away. We celebrate his professional achievements
By Jonathan Bell Published
-
At the Institute of Indology, a humble new addition makes all the difference
Continuing the late Balkrishna V Doshi’s legacy, Sangath studio design a new take on the toilet in Gujarat
By Ellie Stathaki Published
-
Alba Los Angeles is an Italian vacation disguised as a restaurant
This buzzy NYC import brings a slice of la dolce vita to West Hollywood
By Carole Dixon Published
-
At Bar Etoile, Scandi-chic meets leisurely Los Angeles
This new Melrose Park joint mixes art-world references, French bistro vibes and an out-of-this-world martini
By Carole Dixon Published
-
The world's most heavenly destinations for astrotourism in 2025
We're in for a big year for celestial events. These are the world's best hotels to see the cosmos as you've never seen it before
By Anna Solomon Published
-
Printemps' New York outpost blooms with possibility – and enchanting design
Thanks to designer Laura Gonzalez, this new retail mecca blooms colour, atmosphere and narrative
By Anna Fixsen Published
-
At Bar Siesta in Los Angeles, meals linger and moods perk up
This new Silver Lake hotspot showcases Spain's design, culture, and delectable tinned fish
By Carole Dixon Published
-
New York’s only revolving restaurant is back in action
Located inside the New York Marriott Marquis, The View Restaurant and Lounge reopens following a 360 refresh courtesy of The Rockwell Group
By Adrian Madlener Published
-
An Upper East Side townhouse is transformed into a chic French bistro
At Chez Fifi, Sweden’s Joyn Studio has created an elevated setting that transports diners to 1930s Paris
By Dan Howarth Published
-
Wallpaper* checks in at Granger Hotel: an intimate, maximalist charmer in San Diego
Set in the historic Gaslamp Quarter, Granger Hotel is an oasis of design blending history with modernity
By Chadner Navarro Published