Better known for its 17th-century witch trials rather than its boutique lodgings, the coastal city of Salem is on the up with the arrival of a new 44-room property, courtesy of local hospitality group Lark.
Keeping the building’s original 1895 windows and high ceilings in tact, the company’s director of design Rachel Reider, took her cues from building’s past as a high-end clothing shop, with a mid-century modern design layered with furnishings, motifs and a bold colour palette inspired from New England’s 1950s and 60s department stores.
Appetites fuelled after a day spent exploring the brick-lined streets of Salem – or even downtown Boston which is a mere 30 minutes away – make sure you come back to Counter for chef Justin Perdue’s local menu or perhaps a tipple and a snack at The Roof, the city’s only rooftop bar.
INFORMATION
ADDRESS
209 Essex Street
Salem
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Book a table at Row on 5 in London for the dinner party of dreamsRow on 5, located on the storied Savile Row, emerges as a perfectly tailored fit for fans of fine dining
-
How a bijou jewellery salon in Monaco set the jewellery trends for 2025Inside the inaugural edition of Joya, where jewellery is celebrated as miniature works of art
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’
The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Arlo NoMad hotel makes the American diner officially cool againThe NoMad Diner NYC’s interiors and menu offer an elevated take on an American classic
-
Los Angeles’ best fine-dining restaurantsLA boasts a creative food scene driven by some of the world’s most innovative chefs. Browse the Wallpaper* guide to the city’s best fine-dining restaurants
-
Bold maximalism engulfs The Lafayette Hotel and Club in San DiegoThe Lafayette Hotel and Club, designed by Post Company, brings together a rich tapestry of patterns, themes and colours
-
Miami Navigator: where to stay, eat, drink and shop in Florida's design-savvy maximalist metropolisWhat to do in Miami, where ivory beaches and umbrella-clad caipirinhas share the stage with discerning galleries and global art and design fairs
-
Discover South Carolina’s Hilton Head Island: food, fun and beachside blissWith natural splendour and a balmy, subtropical climate, Hilton Head Island beckons beach-goers, gourmets and golf fans alike
-
The world’s most enticing new hotel openingsExplore the best new hotels in the world, from beachfront living at Cheval Blanc Seychelles to otherworldly Zaha Hadid architecture at Me Malta
-
At The Manner, New York has a highly fashionable new living roomThe Manner, a new hospitality experience by Standard International in the heart of SoHo, combines the best elements of a hotel, private residence, and members’ club
