An exclusive look at Loewe’s celebration of craftsmanship

last updated 19 October 2022

Blankets have the power to protect and envelop, and for Loewe’s latest exhibition at Salone del Mobile 2018, the Madrid-based label is showcasing an exhibition dedicated to the intricate and innovative craftsmanship behind these swathing designs.

Craft is a concept close to Loewe’s heart. Take the second iteration of its annual Craft Prize which culminates next month, or the network of global artisans the brand works with on the handiwork within its ready-to-wear collections.

For ‘Loewe Blankets’, creative director Jonathan Anderson ventured far and wide to discover the finest weavers, dyers and embroiderers around the world, from artisans in Salasaca, Ecuador to expert Sashiko stitchers in Japan, Indian ribbon embroiderers, to skilled patchwork-focused Sengalese weavers. In celebration of Loewe’s upcoming exhibition, here in this film the brand unravels the narratives behind its network of expert collaborators...

17-22 April; Via Monte Napoleone, 21; www.loewe.com. Writer: Laura Hawkins

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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.

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