London by Design: Selfridges & Co

Blue and yellow illustration on a white background of Selfridge's, London, UK

Selfridge’s, 400 Oxford Street, London. Illustration: Nina Fuga

(Image credit: Nina Fuga)

Oxford Street’s cathedral to hyper-indulgence gets it right on so many levels. A multistorey, multisensorial experience of fashion, food, furniture, tech, luggage, beauty and jewellery Selfridges intoxicates and overwhelms on every floor. Recently awarded Best Department Store (at the World 2018 at the Global Department Store Summit) the super shop also hosts art events at its Duke Street Art Block property. Currently on show (until October) is Holly Hendry’s new sculpture, Phyllis, which tells the story of a Crossrail digging machine.

Interior view of Selfridges art block series, white gloss flooor, marble columns, white ceiling with lights, white counter tops — *Phyllis by Holly Hendry for the Art Block series at Selfridges*

ADDRESS

Selfridges & Co
400 Oxford Street

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.

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